IMA Outdoor Turns to NanoLumens to Create a Captivating New Advertising Solution to "Engage" Toronto Skywalk Commuters

When it comes to high impact, large indoor Digital Out-of-Home advertising, the era of bezels and lines is diminishing, according to IMA Outdoor (www.IMAOutdoor.com) CEO Brian Rodkin. “Advertisers are insisting that their messages be seen with the highest quality resolution at extremely close distances and without the distractions of pixilation, bezels and lines that traditionally interfere with the advertiser’s message being seen and retained.”

This conviction led one of Canada’s leading providers of indoor Out-of-Home advertising solutions, to NanoLumens (www.NanoLumens.com), an industry-leading provider of LED visualization solutions, when they were looking to create two 21st Century advertising platforms in the famous SkyWalk pedestrian walk-way. The SkyWalk, opened in 1989, serves as the city’s pedestrian hub linking Union Station, the Union Pearson Express, and the PATH system to the Rogers Centre, Metro Toronto Convention Center, CN Tower and Aquarium. “Hundreds of thousands of people pass through the SkyWalk every year,” Rodkin explained. “And, the new UP Express arrival hall is going to generate even more high-quality pedestrian traffic. It presents an absolutely sensational opportunity for advertisers to engage working professionals, international and local tourists who are hard to reach through traditional advertising media.” 

Following a complete competitive review, IMA Outdoor selected NanoLumens to install two NanoSlim Engage 2.5MM LED visualization solutions — one measuring 10-feet-by-16-feet and the second measuring 6-feet-by-10-feet. 

NanoLumens Regional Sales Manager, Canada, Martin LeClerc, explained that the ability to complete the installation while maintaining a strict three-month deadline was critical, because the displays needed to be up-and-running by the 2015 Pan Am Games taking place in Rogers Center, where visitors and participants access the downtown stadium through the SkyWalk. “Our team met the challenge head-on, providing stunningly clear, bezel- and line-free advertising displays for IMA Outdoor and for their clients to showcase products and services during the high-traffic days of the Pan Am games,” LeClerc added.

According to NanoLumens Vice President of Strategic Accounts, Almir DeCarvalho, “Each NanoLumens NanoSlim displays portrays itself extremely well in the high-profile location in the SkyWalk. The quality was an important aspect when choosing the solutions. A lot of signs in downtown Toronto have bezels and lines through the displays; in addition the lesser pitch LED signs the closer you get, the more pixelated the image becomes. The NanoSlim Engage provides bright and vivid colors that catch the eye of people in the SkyWalk. People can walk right up to the NanoSlim Engage solutions and still see advertisers’ creative work extremely clearly.”  

NanoLumens NanoSlim Engage solutions can receive inputs from nearly any device. IMA Outdoor operates the system directly from their headquarters, so changing advertisements day-to-day is a simple task. This allows IMA Outdoor to secure additional and targeted third-party advertisers. “Our existing clients love being able to day-part,” Rodkin said. “For example, the Lottery can update a game’s jackpot amount easily, without any fuss. And, we were able to show our Toronto Blue Jays spirit and support by running Jays fan messages during the playoff games. Since the NanoSlim Engage solutions have been installed we’ve received more advertising interest from automotive, luxury product and travel companies.” 

NanoLumens NanoSlim Engage 2.5MM solutions are extremely lightweight, allowing them to hang effortlessly on any architecture. The tight pixel pitch also provides a seamless image that can be seen clearly at any viewing distance or angle. 

“The displays have been a huge success with our advertising clients as well as Skywalk patrons,” Rodkin concluded. “We are also considering additional advertising signage into the SkyWalk.”

To download additional hi-res images, click here.

NanoLumens® Helps Transform Three-Story Shopping Mall Atrium Into 21st Century Advertising Medium

A three-story tall open space situated in the busiest part of the largest shopping mall in the western suburbs of Brisbane, Australia might be called an “atrium” by some people, but the team at Eureka Funds Management (www.eurekafam.au), owner of the Indooroopilly Shopping Center, understood that the space could become a revenue-generating 21st Century advertising medium —provided they could find the right visualization partner to put their plan into action.  They found that partner in NanoLumens (www.nanolumens.com), the world’s leading manufacturer and marketer of visualization solutions.

“The Indooroopilly Shopping Center has recently undergone a major renovation,” explained Rachele Godridge, Asset Manager at Eureka Funds Management.  “As a result, it is now the largest shopping center in the western suburbs of Brisbane and houses David Jones, Myer, Target, Kmart, Coles, Woolworths, Queensland’s first H&M store, and a selection of international and Australian designers. Leading fashion brands include Armani Collezioni, Ted Baker, Hugo Boss, Brooks Brothers, Carla Zampatti, Scanlan Theodore, Sass & Bide, Zimmermann, and Camilla.  It is definitely THE destination to go to for shoppers in the region.”

Godridge and her mall management team at Indooroopilly Business Partnerships (IBP) understood the revenue generating potential of a large visualization solution that could be hung in the center of the three-story atrium area. IBP’s mission is to create exciting opportunities for the center’s retail partners to communicate their sales message in ways that generate immediate feedback. The team strives to provide its retail partners with distinct advertising and marketing programs that influence their purchase path while they’re in the mall. 

“The design of the Indooroopilly Shopping Center runs along straight lines, which means that the right visualization solution can be seen from virtually every angle of approach by every shopper in the mall,” Godridge explained.  “We worked with Digital Place Solutions (www.digitalplacesolutions.com) to create a design that would absolutely galvanize the attention of shoppers, thus providing us with an advertising medium that would help our retail partners to communicate directly with their customers, no matter where they were in the mall.”

As the principles of Australia’s leading digital display and place based media consultancy, Stephen Rubie and Gerry Thorley are deeply experienced in helping proactive clients to gain a competitive edge through the design of customer engagement solutions that stand out from the crowd of traditional “digital signage.”  “We knew from the start that NanoLumens could imagine and execute a compelling, revenue-generating solution that was also cost-effective, space-efficient and eco-friendly,” Rubie explained. 

That solution, according to Rubie, is now suspended in the center of the massive atrium area located in the northern end of the mall, just outside the main anchor stores of Myer Department Store, Coles, and Woolworths (FMCG Supermarkets).  “The IBP team was challenged with a large atrium space and a very limited weight capacity loading in the ceiling to hang a display.  The NanoLumens visualization solution provides the perfect mix of high resolution, high impact LED display with a very lightweight and ultra-slim profile to meet the aesthetic objectives of the mall. 

“The attributes of the NanoLumens solution made it possible for the mall to select an appropriately sized display for the atrium without requiring any structural support works to be carried out in the ceiling,” Rubie explained. “The installation process was made simple with the display being partially fabricated in sections on the floor of the mall with each piece lifted into place with a portable mini crane. The display was completed within three days and was raised to its final suspension system 14m above the floor using the mini crane.  The slim line display and low profile suspension rigging provide the visual appearance of an elegant image floating in the atrium space.”

The 6mm pixel pitch double-sided digital banner measures 7mX4m (23’X13’), is 160mm (6.5”) thick, weighs less than 1,500 Kgs (3,307 pounds) installed and draws less power than a typical vacuum cleaner. 

“We’re extremely proud to have the opportunity to put our creative imaginations to work for such a forward-looking client,” NanoLumens’ Vice President of Strategic Accounts, Almir DeCarvalho, said today.  “It is precisely clients like the IBP and Eureka Funds Management teams that are going to help reinvent the retail shopping experience for a 21st century consumer audience.  We’re glad to be part of their team!”

To watch a video of the NanoLumens installation in action at Indooroopilly, click here. To download additional hi-res images, click here.

APG Displays Opens U.S. Headquarters and Expands Its United States Marketing Program at InfoComm 2015

Underscoring its commitment to provide all of North America with specialist AV distribution services and a series of unique wholesale-only rental partnerships, APG Displays, Canada’s leading distributor of video walls and other displays, is announcing its expanded U.S. marketing program and the opening of a U.S. headquarters office and showroom in Orlando, Florida. The announcement was made by APG Displays President David Weatherhead at InfoComm 2015 at Booth #3569 in the Orange County Convention Center in Orlando, Florida.

“We’re excited to expand further into the United States marketplace,” Weatherhead said today. “Our new office allows us to better support our resellers and wholesale sub-rental partners. Plus, we will be in closer proximity to key rental and staging customers who service exhibits.”

The new office also puts APG Displays closer to the event market in Orlando. Prospective resellers and sub-rental clients can now visit the space and tour the demonstration showroom before purchasing or renting video walls. “This expansion makes it easier for our clients in Orlando to select displays,” Weatherhead added. “It also simultaneously broadens our reach in the U.S. market.”

At InfoComm 2015, APG Displays is showcasing displays and visual solutions from leading manufacturers like Prysm, Leyard, Orion, and NEC. “Our objective is to offer the U.S. market the same range of solutions backed by an exceptional level of support that our Canadian customers have long come to expect from APG,” Weatherhead said. 

The United States headquarters and showroom are being managed by Dan Ayerst, who noted that, “No other company is better able to meet the needs of resellers who want to sell video wall technologies or rental companies who need access to cutting-edge digital displays than APG Displays. We offer the most comprehensive portfolio of large video display solutions, each with customized accessories, technical support, and full system design and installation services. We’re very excited to bring our services to Orlando and the United States in general.”

The new office is located at 7685 Currency Dr, Orlando, FL, 32809. For more information, visithttp://www.apgdisplays.com/. 

Minneapolis Convention Center Boosts Advertising Revenue with Two NanoLumens NanoCurve LED Displays!

With its 475,000 square feet of exhibit space, 3,400 seat auditorium, 87 meeting rooms, and two enormous ballrooms, the Minneapolis Convention Center (MCC) is definitely a major hub for area conventions, business events, entertainment productions, as well as social and civic functions.  As such, it provides an ideal place for advertisers to reach their target audiences, provided that the medium delivering these messages is bold, engaging and compelling.

Recently, the MCC achieved its goal of creating its own 21st century advertising platform with the help of NanoLumens®, the world’s leading manufacturer and marketer of indoor LED display solutions, who provided two massive 5mm pixel LED NanoCurve displays, covering an area 5’T X 90’W, installed by Minneapolis based Tierney Brothers Integration.

“We are honored to have been selected to provide NanoCurve LED displays to the Minneapolis Convention Center,” NanoLumens Vice President of Marketing & Business Development Nathan Remmes said. “NanoCurve LED displays are slim and lightweight, which is perfect for spaces that require large format screens. These displays will provide maximum visibility to each and every one of the Convention Center’s visitors, which is ideal for advertisers.”

The Tierney Brothers Integration team installed the two LED NanoCurve displays in the Convention Center’s new Main Corridor Visitor Information Center.  The result is a stunning visual focal point that both informs visitors and generates a new source of advertising revenue. NanoLumens massive displays are the ideal medium to promote upcoming tradeshows, such as the Auto Show or Home & Garden Show, because they offer a crystal clear image that can be seen from a distance.  NanoLumens was the only company that could provide a curved display creating a single, continuous, video display band even around corners. When paid advertisements aren’t running on the displays, content includes visitor information, upcoming event details and more.

“NanoLumens displays create a clear and detailed image that transforms the Main Corridor into a showcase of 21st century technology,” said Derek Burns of Tierney Brothers Integration. “I fully expect that the investment in digital signage will pay back in a short amount of time.” 

Integration Specialists Tom Tierney and Jeff Lund selected the NanoLumens displays after a tedious decision-making process. “We engaged NanoLumens for design details, pricing and a proposal for the Convention Center,” Tierney said. “We chose NanoLumens because we immediately felt the quality of the product and support the company offers created the perfect match for us. If a manufacturer isn’t there to support an integrator on a project like this, the project is exponentially more difficult. NanoLumens was very involved from start to finish.” 

Plus, NanoLumens is the only manufacturer to offer large format LED displays that are easily compatible with the large, open space floor plan of the convention center. “In the past, we have been limited by the size factor with LED or LCD displays. NanoLumens offers a true LED continuous large format display, and with its ability to bend around curves will work with some of the most sophisticated designs. Nanolumens’ LED technology allows us to expand into different markets, such as convention centers, where large displays previously would not have been feasible to install due to design requirements or pricing.” added Tierney Brothers Jeff Lund.

NanoLumens’ large-format LED displays are bright, vivid, and eye-catching, even when dealing with ambient light. With an effective display, content is noticed by viewers. NanoLumens displays are built with the environment in mind; they’re created from 50% reclaimed material and are almost 100% recyclable. For more information, check out http://www.nanolumens.com/display-solutions/nanocurve.