IMA Outdoor Turns to NanoLumens to Create a Captivating New Advertising Solution to "Engage" Toronto Skywalk Commuters

When it comes to high impact, large indoor Digital Out-of-Home advertising, the era of bezels and lines is diminishing, according to IMA Outdoor (www.IMAOutdoor.com) CEO Brian Rodkin. “Advertisers are insisting that their messages be seen with the highest quality resolution at extremely close distances and without the distractions of pixilation, bezels and lines that traditionally interfere with the advertiser’s message being seen and retained.”

This conviction led one of Canada’s leading providers of indoor Out-of-Home advertising solutions, to NanoLumens (www.NanoLumens.com), an industry-leading provider of LED visualization solutions, when they were looking to create two 21st Century advertising platforms in the famous SkyWalk pedestrian walk-way. The SkyWalk, opened in 1989, serves as the city’s pedestrian hub linking Union Station, the Union Pearson Express, and the PATH system to the Rogers Centre, Metro Toronto Convention Center, CN Tower and Aquarium. “Hundreds of thousands of people pass through the SkyWalk every year,” Rodkin explained. “And, the new UP Express arrival hall is going to generate even more high-quality pedestrian traffic. It presents an absolutely sensational opportunity for advertisers to engage working professionals, international and local tourists who are hard to reach through traditional advertising media.” 

Following a complete competitive review, IMA Outdoor selected NanoLumens to install two NanoSlim Engage 2.5MM LED visualization solutions — one measuring 10-feet-by-16-feet and the second measuring 6-feet-by-10-feet. 

NanoLumens Regional Sales Manager, Canada, Martin LeClerc, explained that the ability to complete the installation while maintaining a strict three-month deadline was critical, because the displays needed to be up-and-running by the 2015 Pan Am Games taking place in Rogers Center, where visitors and participants access the downtown stadium through the SkyWalk. “Our team met the challenge head-on, providing stunningly clear, bezel- and line-free advertising displays for IMA Outdoor and for their clients to showcase products and services during the high-traffic days of the Pan Am games,” LeClerc added.

According to NanoLumens Vice President of Strategic Accounts, Almir DeCarvalho, “Each NanoLumens NanoSlim displays portrays itself extremely well in the high-profile location in the SkyWalk. The quality was an important aspect when choosing the solutions. A lot of signs in downtown Toronto have bezels and lines through the displays; in addition the lesser pitch LED signs the closer you get, the more pixelated the image becomes. The NanoSlim Engage provides bright and vivid colors that catch the eye of people in the SkyWalk. People can walk right up to the NanoSlim Engage solutions and still see advertisers’ creative work extremely clearly.”  

NanoLumens NanoSlim Engage solutions can receive inputs from nearly any device. IMA Outdoor operates the system directly from their headquarters, so changing advertisements day-to-day is a simple task. This allows IMA Outdoor to secure additional and targeted third-party advertisers. “Our existing clients love being able to day-part,” Rodkin said. “For example, the Lottery can update a game’s jackpot amount easily, without any fuss. And, we were able to show our Toronto Blue Jays spirit and support by running Jays fan messages during the playoff games. Since the NanoSlim Engage solutions have been installed we’ve received more advertising interest from automotive, luxury product and travel companies.” 

NanoLumens NanoSlim Engage 2.5MM solutions are extremely lightweight, allowing them to hang effortlessly on any architecture. The tight pixel pitch also provides a seamless image that can be seen clearly at any viewing distance or angle. 

“The displays have been a huge success with our advertising clients as well as Skywalk patrons,” Rodkin concluded. “We are also considering additional advertising signage into the SkyWalk.”

To download additional hi-res images, click here.

NanoLumens® Helps Transform Three-Story Shopping Mall Atrium Into 21st Century Advertising Medium

A three-story tall open space situated in the busiest part of the largest shopping mall in the western suburbs of Brisbane, Australia might be called an “atrium” by some people, but the team at Eureka Funds Management (www.eurekafam.au), owner of the Indooroopilly Shopping Center, understood that the space could become a revenue-generating 21st Century advertising medium —provided they could find the right visualization partner to put their plan into action.  They found that partner in NanoLumens (www.nanolumens.com), the world’s leading manufacturer and marketer of visualization solutions.

“The Indooroopilly Shopping Center has recently undergone a major renovation,” explained Rachele Godridge, Asset Manager at Eureka Funds Management.  “As a result, it is now the largest shopping center in the western suburbs of Brisbane and houses David Jones, Myer, Target, Kmart, Coles, Woolworths, Queensland’s first H&M store, and a selection of international and Australian designers. Leading fashion brands include Armani Collezioni, Ted Baker, Hugo Boss, Brooks Brothers, Carla Zampatti, Scanlan Theodore, Sass & Bide, Zimmermann, and Camilla.  It is definitely THE destination to go to for shoppers in the region.”

Godridge and her mall management team at Indooroopilly Business Partnerships (IBP) understood the revenue generating potential of a large visualization solution that could be hung in the center of the three-story atrium area. IBP’s mission is to create exciting opportunities for the center’s retail partners to communicate their sales message in ways that generate immediate feedback. The team strives to provide its retail partners with distinct advertising and marketing programs that influence their purchase path while they’re in the mall. 

“The design of the Indooroopilly Shopping Center runs along straight lines, which means that the right visualization solution can be seen from virtually every angle of approach by every shopper in the mall,” Godridge explained.  “We worked with Digital Place Solutions (www.digitalplacesolutions.com) to create a design that would absolutely galvanize the attention of shoppers, thus providing us with an advertising medium that would help our retail partners to communicate directly with their customers, no matter where they were in the mall.”

As the principles of Australia’s leading digital display and place based media consultancy, Stephen Rubie and Gerry Thorley are deeply experienced in helping proactive clients to gain a competitive edge through the design of customer engagement solutions that stand out from the crowd of traditional “digital signage.”  “We knew from the start that NanoLumens could imagine and execute a compelling, revenue-generating solution that was also cost-effective, space-efficient and eco-friendly,” Rubie explained. 

That solution, according to Rubie, is now suspended in the center of the massive atrium area located in the northern end of the mall, just outside the main anchor stores of Myer Department Store, Coles, and Woolworths (FMCG Supermarkets).  “The IBP team was challenged with a large atrium space and a very limited weight capacity loading in the ceiling to hang a display.  The NanoLumens visualization solution provides the perfect mix of high resolution, high impact LED display with a very lightweight and ultra-slim profile to meet the aesthetic objectives of the mall. 

“The attributes of the NanoLumens solution made it possible for the mall to select an appropriately sized display for the atrium without requiring any structural support works to be carried out in the ceiling,” Rubie explained. “The installation process was made simple with the display being partially fabricated in sections on the floor of the mall with each piece lifted into place with a portable mini crane. The display was completed within three days and was raised to its final suspension system 14m above the floor using the mini crane.  The slim line display and low profile suspension rigging provide the visual appearance of an elegant image floating in the atrium space.”

The 6mm pixel pitch double-sided digital banner measures 7mX4m (23’X13’), is 160mm (6.5”) thick, weighs less than 1,500 Kgs (3,307 pounds) installed and draws less power than a typical vacuum cleaner. 

“We’re extremely proud to have the opportunity to put our creative imaginations to work for such a forward-looking client,” NanoLumens’ Vice President of Strategic Accounts, Almir DeCarvalho, said today.  “It is precisely clients like the IBP and Eureka Funds Management teams that are going to help reinvent the retail shopping experience for a 21st century consumer audience.  We’re glad to be part of their team!”

To watch a video of the NanoLumens installation in action at Indooroopilly, click here. To download additional hi-res images, click here.

As Real As It Gets: Digital Installation Brings Madame Tussauds Experience to Life at 'The Crossroads of the World'

A giant new LED screen in New York City will give the tens of millions of annual visitors to Times Square - ’the crossroads of the world’ - the chance to see inside Madame Tussauds. 

The attention-grabbing 13 ft. by 12 ft. LED screen, which was installed on June 19th, is visible from 42nd Street. It is already proving to be a big hit with visitors to Times Square to enjoy a unique, behind-the-scenes look at the Madame Tussauds experience.

The project brief from Madame Tussauds (part of Merlin Entertainments Group) to Banner Managed Communication (BMC), its global marketing and communications agency, was to increase the attraction’s cut-through and audience share within the intensively competitive New York tourist scene. BMC brought in its digital experience design partner, OpenEye Global, a world leader in conceiving and delivering innovative visual technology projects, to create the experience from the eyes of the visitor. OpenEye also enlisted Scala and NanoLumens for content management and display installation, forming a solid team of expertise.

The Madame Tussauds and OpenEye teams developed a content strategy highlighting the brushes with fame (and infamy!) that could only happen inside Madame Tussauds. Using actors and a green screen to film reactions to their encounters with Madame Tussauds’ stars, crowds outside could get a real taste of the fun that awaits them inside.

Davey Barrett, Head of Product Development, Midway Attractions, North America at Merlin Entertainments plc said:

"BMC and OpenEye have helped us find a truly innovative way of communicating and visualizing the experience of visiting Madame Tussauds to a vast, untapped audience. We’re undoubtedly achieving our primary objective of grabbing the attention of many more visitors to Times Square. The 4.5MM digital display from NanoLumens delivers impeccable clarity and brightness essential in creating an invigorating experience.”

Catherine Burke, Managing Director of Banner Managed Communication, said:

“Creative thinking and leading-edge technology have combined here to inject new life and contemporary relevance into an attraction with a heritage stretching back almost 250 years.

The project is a perfect example of why we've partnered with OpenEye. They provide precisely the blend of digital innovation and execution expertise which BMC clients are looking for.”

Bryan Meszaros, CEO, OpenEye commented:

“It was clear to us that many people’s perception of Madame Tussauds lags way behind the modern-day reality. So our focus was on creating content and using technology to visualize and bring to life the Madame Tussauds experience, emphasizing what an incredibly dynamic and interactive attraction it is for visitors.”

Dina Townsend, Vice President of Retail, Scala commented:

"The Madam Tussaud's deployment is an excellent example of collaborative, best in class, digital engagement that seamlessly integrates technologies, form factors, platforms and strategic vision.

From the Scala perspective, our content management platform was leveraged to deliver digital signage as well as the #MTSelfie social media experience. Using the Scala platform as a true customer experience engine allowed Madam Tussaud's to integrate a variety of digital experiences all engaging the consumer across channels in new and unexpected ways, but all managed from a single and extensible console to provide the best possible outcomes in a most efficient delivery model." Dina Townsend, VP of Retail at Scala.

Burt Smith, Executive Vice President of NanoLumens commented:

“New York's Times Square is arguably the busiest intersection in the world," emphasized NanoLumens Executive Vice President of Business Development Burt Smith.  "Thousands of retailers, hotels, theaters, restaurants, bars and tourist attractions compete for the attention —and the business— of the millions of consumers who flock to this intersection every year.  Creating an engaging visualization solution that can work with the design limitations of any existing space in New York City is not an easy task for most solutions providers — except NanoLumens.  Our unique ability to listen to the Madame Tussaud team and design a solution in the shape, size, and curvature that works for them is what won the day.  We are very proud to have been a part of this very exciting project."

NanoLumens NanoSlim Engage 1.8MM LED Display Wins Digital Signage Magazine Best of Show Award at InfoComm 2015

Underscoring its ability to continually redefine benchmark performance standards for LED display technology, NanoLumens (www.nanolumens.com), the industry leading manufacturer and marketer of visualization solutions, today announced that it has been awarded a Digital Signage Magazine InfoComm Best of Show Award for its next-generation NanoSlim Engage 1.8MM pixel pitch solution. The announcement was made at InfoComm 2015 at the Orange County Convention Center in Orlando, Florida.

NewBay Media presents the Digital Signage Magazine Best of Show Awards, honoring outstanding products exhibited at the InfoComm show. Panels of professional users and NewBay Media editors select winners based on product descriptions as well as on judges’ inspection on the convention show floor.

“It’s truly an honor to receive a Best of Show Award from a prestigious publication like Digital Signage Magazine,” NanoLumens Executive Vice President of Business Development Burt Smith stated. “At NanoLumens, we’re dedicated to providing our customers with the best selection of visualization solutions for any project. The new NanoSlim Engage 1.8MM display demonstrates this commitment by being the world’s slimmest visualization solution available in any size or shape, completely bezel-free.”

The first product in the NanoLumens NanoSlim Engage line featured a 2.5MM pixel pitch and it was introduced to the world at ISE 2015 in Amsterdam.  It was the first LED display solution able to be front-installed and front- serviced and is designed to allow customers to engage their audiences up close and personal.  The high resolution, large-scale visualization solution came backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for boardrooms, command and control centers, and other areas where clear and up-close viewing is required. 

The 1.8MM pixel pitch version of NanoSlim Engage introduced at InfoComm 2015 goes even further, delivering impeccable clarity and brilliance with one of the tightest pixel pitch available on the market today. “The introduction of a NanoSlim Engage solution that offers an even tighter pixel pitch than the solution introduced a few short months ago demonstrates our company’s ability to redefine standards we ourselves set,” Smith emphasized.

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology and highly innovative products are transforming the way companies engage their audiences in every type of higher education, retail, hospitality, stadium, arena, casino, transportation and public event environment.

All NanoLumens displays accept input from nearly any device or content management system. There is no need for additional software, hardware or specialized personnel to display content beautifully.  With a profile of only a few inches, NanoSlim displays can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any environment without taking up precious space. NanoLumens’ patented display technology is optimized for indoor use, operating with minimal heat and no noise while producing bright, rich, consistent color as well as superior off-axis viewing with no color shift or image distortion throughout the display horizon.

NanoLumens Introduces NanoSlim Engage 1.8MM Solution at InfoComm 2015

Redefining a performance benchmark it set just a few short months ago, NanoLumens (www.nanolumens.com), the industry leading manufacturer and marketer of visualization solutions, today announced the debut of its next generation NanoSlim Engage 1.8MM display solution at InfoComm 2015 at Booth #4759 in the Orange County Convention Center.

Introduced to the world at ISE 2015 in Amsterdam with a 2.5MM pixel pitch, the NanoSlim Engage visualization solution is the first LED display solution able to be front-installed and front- serviced and is designed to allow customers to engage their audiences up close and personal.  The high resolution, large-scale visualization solution comes backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for boardrooms, command and control centers, and other areas where clear and up-close viewing is required. 

The 1.8MM pixel pitch version of NanoSlim Engage being introduced at InfoComm 2015 goes even further, delivering impeccable clarity and brilliance with the tightest pixel pitch available on the market today.  “The introduction of a NanoSlim Engage solution that offers an even tighter pixel pitch than the solution introduced a few short months ago demonstrates our company’s ability to redefine standards we ourselves set,” said NanoLumens Executive Vice President of Business Development Burt Smith.  “ 

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology and highly innovative products are transforming the way companies engage their audiences in every type of higher education, retail, hospitality, stadium, arena, casino, transportation and public event environment.

All NanoLumens displays accept input from nearly any device or content management system. There is no need for special software, hardware or special personnel to display content beautifully.  With a profile of only a few inches, NanoSlim displays can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any environment without taking up precious space. NanoLumens’ patented display technology is optimized for indoor use, operating with virtually zero heat or noise while producing bright, rich, consistent color as well as superior off-axis viewing with no color shift or image distortion throughout the display horizon.