NanoLumens® Helps Transform Three-Story Shopping Mall Atrium Into 21st Century Advertising Medium

A three-story tall open space situated in the busiest part of the largest shopping mall in the western suburbs of Brisbane, Australia might be called an “atrium” by some people, but the team at Eureka Funds Management (www.eurekafam.au), owner of the Indooroopilly Shopping Center, understood that the space could become a revenue-generating 21st Century advertising medium —provided they could find the right visualization partner to put their plan into action.  They found that partner in NanoLumens (www.nanolumens.com), the world’s leading manufacturer and marketer of visualization solutions.

“The Indooroopilly Shopping Center has recently undergone a major renovation,” explained Rachele Godridge, Asset Manager at Eureka Funds Management.  “As a result, it is now the largest shopping center in the western suburbs of Brisbane and houses David Jones, Myer, Target, Kmart, Coles, Woolworths, Queensland’s first H&M store, and a selection of international and Australian designers. Leading fashion brands include Armani Collezioni, Ted Baker, Hugo Boss, Brooks Brothers, Carla Zampatti, Scanlan Theodore, Sass & Bide, Zimmermann, and Camilla.  It is definitely THE destination to go to for shoppers in the region.”

Godridge and her mall management team at Indooroopilly Business Partnerships (IBP) understood the revenue generating potential of a large visualization solution that could be hung in the center of the three-story atrium area. IBP’s mission is to create exciting opportunities for the center’s retail partners to communicate their sales message in ways that generate immediate feedback. The team strives to provide its retail partners with distinct advertising and marketing programs that influence their purchase path while they’re in the mall. 

“The design of the Indooroopilly Shopping Center runs along straight lines, which means that the right visualization solution can be seen from virtually every angle of approach by every shopper in the mall,” Godridge explained.  “We worked with Digital Place Solutions (www.digitalplacesolutions.com) to create a design that would absolutely galvanize the attention of shoppers, thus providing us with an advertising medium that would help our retail partners to communicate directly with their customers, no matter where they were in the mall.”

As the principles of Australia’s leading digital display and place based media consultancy, Stephen Rubie and Gerry Thorley are deeply experienced in helping proactive clients to gain a competitive edge through the design of customer engagement solutions that stand out from the crowd of traditional “digital signage.”  “We knew from the start that NanoLumens could imagine and execute a compelling, revenue-generating solution that was also cost-effective, space-efficient and eco-friendly,” Rubie explained. 

That solution, according to Rubie, is now suspended in the center of the massive atrium area located in the northern end of the mall, just outside the main anchor stores of Myer Department Store, Coles, and Woolworths (FMCG Supermarkets).  “The IBP team was challenged with a large atrium space and a very limited weight capacity loading in the ceiling to hang a display.  The NanoLumens visualization solution provides the perfect mix of high resolution, high impact LED display with a very lightweight and ultra-slim profile to meet the aesthetic objectives of the mall. 

“The attributes of the NanoLumens solution made it possible for the mall to select an appropriately sized display for the atrium without requiring any structural support works to be carried out in the ceiling,” Rubie explained. “The installation process was made simple with the display being partially fabricated in sections on the floor of the mall with each piece lifted into place with a portable mini crane. The display was completed within three days and was raised to its final suspension system 14m above the floor using the mini crane.  The slim line display and low profile suspension rigging provide the visual appearance of an elegant image floating in the atrium space.”

The 6mm pixel pitch double-sided digital banner measures 7mX4m (23’X13’), is 160mm (6.5”) thick, weighs less than 1,500 Kgs (3,307 pounds) installed and draws less power than a typical vacuum cleaner. 

“We’re extremely proud to have the opportunity to put our creative imaginations to work for such a forward-looking client,” NanoLumens’ Vice President of Strategic Accounts, Almir DeCarvalho, said today.  “It is precisely clients like the IBP and Eureka Funds Management teams that are going to help reinvent the retail shopping experience for a 21st century consumer audience.  We’re glad to be part of their team!”

To watch a video of the NanoLumens installation in action at Indooroopilly, click here. To download additional hi-res images, click here.

NanoLumens NanoSlim Engage 1.8MM LED Display Wins Digital Signage Magazine Best of Show Award at InfoComm 2015

Underscoring its ability to continually redefine benchmark performance standards for LED display technology, NanoLumens (www.nanolumens.com), the industry leading manufacturer and marketer of visualization solutions, today announced that it has been awarded a Digital Signage Magazine InfoComm Best of Show Award for its next-generation NanoSlim Engage 1.8MM pixel pitch solution. The announcement was made at InfoComm 2015 at the Orange County Convention Center in Orlando, Florida.

NewBay Media presents the Digital Signage Magazine Best of Show Awards, honoring outstanding products exhibited at the InfoComm show. Panels of professional users and NewBay Media editors select winners based on product descriptions as well as on judges’ inspection on the convention show floor.

“It’s truly an honor to receive a Best of Show Award from a prestigious publication like Digital Signage Magazine,” NanoLumens Executive Vice President of Business Development Burt Smith stated. “At NanoLumens, we’re dedicated to providing our customers with the best selection of visualization solutions for any project. The new NanoSlim Engage 1.8MM display demonstrates this commitment by being the world’s slimmest visualization solution available in any size or shape, completely bezel-free.”

The first product in the NanoLumens NanoSlim Engage line featured a 2.5MM pixel pitch and it was introduced to the world at ISE 2015 in Amsterdam.  It was the first LED display solution able to be front-installed and front- serviced and is designed to allow customers to engage their audiences up close and personal.  The high resolution, large-scale visualization solution came backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for boardrooms, command and control centers, and other areas where clear and up-close viewing is required. 

The 1.8MM pixel pitch version of NanoSlim Engage introduced at InfoComm 2015 goes even further, delivering impeccable clarity and brilliance with one of the tightest pixel pitch available on the market today. “The introduction of a NanoSlim Engage solution that offers an even tighter pixel pitch than the solution introduced a few short months ago demonstrates our company’s ability to redefine standards we ourselves set,” Smith emphasized.

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology and highly innovative products are transforming the way companies engage their audiences in every type of higher education, retail, hospitality, stadium, arena, casino, transportation and public event environment.

All NanoLumens displays accept input from nearly any device or content management system. There is no need for additional software, hardware or specialized personnel to display content beautifully.  With a profile of only a few inches, NanoSlim displays can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any environment without taking up precious space. NanoLumens’ patented display technology is optimized for indoor use, operating with minimal heat and no noise while producing bright, rich, consistent color as well as superior off-axis viewing with no color shift or image distortion throughout the display horizon.

NanoLumens® Installs the World's First Native 4K 2.5 MM Display at the New Telstra Customer Insight Center in Sydney, Australia

NanoLumens® (www.nanolumens.com), a leading manufacturer and marketer of visualization solutions, today announced the installation of the world’s first native 4K 2.5MM display, part of a larger NanoLumens solution, at the newly redesigned Telstra Customer Insight Center (CIC) in Sydney, Australia.

Spanning 3600 square meters over the entire second level of Telstra’s 400 George Street office in Sydney’s Central Business District, the new center houses a 300-person auditorium, workshop and collaboration spaces, partner pop-up installations, a restaurant, and many hands-on technology demonstration areas featuring state-of-the-art business solutions. 

Andy Bateman, Director of Segment Marketing at Telstra, explained that the new center was designed to bring together leading-edge technologies, innovations and insights to shift customers’ expectations of what’s possible in their business – and how Telstra can help. “We care about developing deep, consultative relationships with our customers to deliver value that goes well beyond sales of products and services. The types of solutions that will drive growth and productivity for our customers are abundant, but rely on bringing together the right mix of partners, designers and system architects. The Customer Insight Center is about bringing all those elements together and co-creating the right solution to give our customers a competitive advantage.”

NanoLumens worked with its regional sales representative, Digital Place Solutions (www.digitalplacesolutions.com), and Portland, Oregon-based design firm Downstream to achieve the goal of realizing a digitally intimate experience through the creation of three unique digital connection zones. The zones consist of a 300-seat auditorium whose focal point is the NanoLumens NanoSlim Engage 2.5MM native 4K display. The 7.5-meter X 7.5-meter display — nearly 25 feet square — is the very essence of digital intimacy, bringing incredibly high resolution images into the theater. That theme is extended to the center’s Partnership Hub — a Stonehenge-like assembly of three 4.5-mm pixel-pitch NanoCurve displays (3.02m x 4.3m, 3.02m x 8.3m and 3.02m x 3.46m) that go from floor to a reflective ceiling and create an immersive space where product and services solutions take on both intimacy and immediacy. 

The center’s Insight Ring, which uses a 1.87m x 7.34m NanoCurve display in 4.5MM pixel pitch, accomplishes this immersive effect within a unique curved space that is enveloped by a circular enclosure that’s suspended at 17 degrees in the center’s newly created visitor reception area to convey at once a sense of intimacy and openness. There, visitors will be welcomed with bits of their own information, such as their names and titles, via RFID-enabled badges given to them by Telstra. Information about products and services useful to them will be shown on the same display.

“Based on our unique abilities and expertise in custom visualization solutions, NanoLumens was able to deliver a complete visual solution at the highest level of design and reliability, while staying true to the customers vision,” noted Almir DeCarvalho, NanoLumens Vice President of Strategic Accounts. “All aspects of this project were custom, from the seamless, curved LED walls that make up the Partnership Hub and Insight Ring to the NanoLumens LED Theater Wall — the first 2.5MM LED display capable of receiving a true 4K signal. In collaboration with our partners, we custom-designed and engineered the displays in the United States and prepared them for final assembly by Telstra Ivision across the world in Australia, on time and on budget.” 

NanoSlim Engage is designed to allow customers to engage their audiences up close and personal.  The new high resolution, large-scale visualization solution from the industry leader in visualization solutions comes backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for board rooms, command and control centers, and other areas where clear and up-close viewing is required. It is also the first LED display solution able to be both front installed and front serviced. The installation at Telstra marks the first time that this solution has been installed in a customer environment.

“This is one of a series of important new installations that are now underway in Australia and New Zealand,” DeCarvalho said. “The region is a major focus of our expansion efforts, both now and over the next several years.  Stay tuned to what follows because we have some very exciting projects underway!”

For more hi-res images, click here.

NanoLumens® Named One of Atlanta Journal-Constitution's Top 150 Workplaces in 2015

NanoLumens®, the world’s leading manufacturer and marketer of visualization solutions, today announced that they were named one of the Atlanta Journal-Constitution’s 2015 Top 150 Workplaces in Atlanta. The nomination is based solely on surveys conducted in the workplace and completed by each company’s own employees.

“We’re honored to be included on the Atlanta Journal-Constitution’s prestigious list of the Top 150 Workplaces in Atlanta,” Rick Cope, President of NanoLumens, said today. “There is nothing more rewarding than knowing that our employees are passionate about what they do.”

With tremendous growth over the past three years, NanoLumens stands at the forefront of the future of customer engagement through visualization solutions that can be designed, engineered and manufactured in any shape, size or curvature. Just this year, the company completed a $13.3 million round of financing to accelerate the company’s strategic business and technology development programs. 

At Integrated Systems Europe 2015, NanoLumens introduced the world’s first front installable, front serviceable 2.5MM visual display — the NanoSlim Engage - an easy-to-install and easy-to-service solution that can be viewed with spectacular edge-to-edge clarify from very short distances.

NanoLumens’ current clients include a broad range of marketers covering the fields of broadcast, casinos, control rooms, convention centers, DOOH, higher education, hospitality, retail, stadiums, and transportation including Estee Lauder, Delta Airlines, Holt-Renfrew, TD Garden, CBS Outdoor, Charles Schwab, Invesco, Stansted Airport in London, Australia’s Melbourne Centre and Telstra, Louisiana State University and the Minneapolis Convention Center, among many others. 

Each year, the Atlanta Journal-Constitution recognizes 150 Companies and Organizations in Atlanta as “Top Workplaces”. These companies have been recognized as Top Workplaces based solely on surveys about the workplace completed by their employees.

NanoLumens Receives 2015 Best of Norcross Award for Business Excellence

NanoLumens, the world’s leading manufacturer and marketer of visualization solutions, is the recipient of a 2015 Best of Norcross Award (www.norcross.condston.net) for manufacturing excellence, according to an announcement made today by NanoLumens Vice President of Marketing & Business Development Nathan Remmes.

The Norcross Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Norcross, Georgia area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

“We’re honored to receive a Best of Norcross Award this year,” Remmes stated. “NanoLumens is totally dedicated to setting and maintaining a complete set of best practices manufacturing standards.  The recognition of our local business community means the world to us.”

Each year, the Norcross Award Program identifies companies that have achieved exceptional marketing success in the Norcross community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Norcross area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Norcross Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Norcross Award Program and data provided by third parties.

“Norcross is a community that we’re proud to be a part of,” Remmes added. “It’s truly an honor to be acknowledged by the Norcross Award Program and receive this local support.”