NanoLumens Presents AMP Capital and Station Casinos with Inaugural Crystal Nixel™ Awards

NanoLumens (www.nanolumens.com) announced today that AMP Capital and Station Casinos were the recipients of the inaugural NanoLumens Crystal Nixel™ Awards, which recognize excellence in the creative design of a visualization solution. Leading the industry in compelling engagement solutions, NanoLumens is presenting these awards annually to an American and international partner that places creativity front and center in the design of an installation.

NanoLumens Vice President of Strategic Accounts Almir DeCarvalho (right) presents AMP Capital representatives with the 2015 International Crystal Nixel Award.

In the inaugural year of the program, Crystal Nixel™ Awards were presented to AMP Capital for the Pacific Fair Shopping Centre installation in Australia and to Station Casinos for the Red Rock Casino Resort & Spa installation in Las Vegas, Nevada.

“The Pacific Fair and Red Rock installations represent a true melding of architectural grace and technological prowess,” NanoLumens CEO Rick Cope explained. “Both of these teams demonstrated advanced technological ability while putting design in the forefront of their projects. It’s an honor to present AMP Capital and Station Casinos with the first-ever Crystal Nixel™ Awards.”

The international Crystal Nixel™ Award winner, AMP Capital, utilized NanoLumens solutions in the Pacific Fair Shopping Centre, creating an eye-catching and architecturally unique space to engage shoppers and enhance their overall experience. During this project, the largest curved LED displays in Australia were installed through four NanoLumens NanoCurve solutions. Suspended over the mall’s two key areas – the Oculus and the Myer department store – the solutions offer AMP Capital a highly effective advertising vehicle that stops shoppers in their tracks. Each solution installed completely adheres to Pacific Fair’s aesthetic: bright and dynamic with current content that is classic in style. 

NanoLumens Dave Merlino (left) and Doug Fundator (right) present NTA President H Waldman (center) with the 2015 U.S. Crystal Nixel Award.

Receiving the U.S. Crystal Nixel™ Award, Station Casinos installed the largest 2.5MM pixel-pitch NanoSlim Engage solution in North America. Replacing 18 aging projection systems, Red Rock’s Race & Sports Book is now equipped with three NanoSlim Engage solutions, providing 1,730 square feet of crystal-clear content to engage patrons daily. The three new displays offer exponentially brighter pictures at lower operating costs. In addition, each visualization solution had to fit exactly into the existing openings where the previous projector-based systems had been; the adaptable nature of the NanoLumens technology allowed for exactly that. 

NanoLumens® Helps Transform Three-Story Shopping Mall Atrium Into 21st Century Advertising Medium

A three-story tall open space situated in the busiest part of the largest shopping mall in the western suburbs of Brisbane, Australia might be called an “atrium” by some people, but the team at Eureka Funds Management (www.eurekafam.au), owner of the Indooroopilly Shopping Center, understood that the space could become a revenue-generating 21st Century advertising medium —provided they could find the right visualization partner to put their plan into action.  They found that partner in NanoLumens (www.nanolumens.com), the world’s leading manufacturer and marketer of visualization solutions.

“The Indooroopilly Shopping Center has recently undergone a major renovation,” explained Rachele Godridge, Asset Manager at Eureka Funds Management.  “As a result, it is now the largest shopping center in the western suburbs of Brisbane and houses David Jones, Myer, Target, Kmart, Coles, Woolworths, Queensland’s first H&M store, and a selection of international and Australian designers. Leading fashion brands include Armani Collezioni, Ted Baker, Hugo Boss, Brooks Brothers, Carla Zampatti, Scanlan Theodore, Sass & Bide, Zimmermann, and Camilla.  It is definitely THE destination to go to for shoppers in the region.”

Godridge and her mall management team at Indooroopilly Business Partnerships (IBP) understood the revenue generating potential of a large visualization solution that could be hung in the center of the three-story atrium area. IBP’s mission is to create exciting opportunities for the center’s retail partners to communicate their sales message in ways that generate immediate feedback. The team strives to provide its retail partners with distinct advertising and marketing programs that influence their purchase path while they’re in the mall. 

“The design of the Indooroopilly Shopping Center runs along straight lines, which means that the right visualization solution can be seen from virtually every angle of approach by every shopper in the mall,” Godridge explained.  “We worked with Digital Place Solutions (www.digitalplacesolutions.com) to create a design that would absolutely galvanize the attention of shoppers, thus providing us with an advertising medium that would help our retail partners to communicate directly with their customers, no matter where they were in the mall.”

As the principles of Australia’s leading digital display and place based media consultancy, Stephen Rubie and Gerry Thorley are deeply experienced in helping proactive clients to gain a competitive edge through the design of customer engagement solutions that stand out from the crowd of traditional “digital signage.”  “We knew from the start that NanoLumens could imagine and execute a compelling, revenue-generating solution that was also cost-effective, space-efficient and eco-friendly,” Rubie explained. 

That solution, according to Rubie, is now suspended in the center of the massive atrium area located in the northern end of the mall, just outside the main anchor stores of Myer Department Store, Coles, and Woolworths (FMCG Supermarkets).  “The IBP team was challenged with a large atrium space and a very limited weight capacity loading in the ceiling to hang a display.  The NanoLumens visualization solution provides the perfect mix of high resolution, high impact LED display with a very lightweight and ultra-slim profile to meet the aesthetic objectives of the mall. 

“The attributes of the NanoLumens solution made it possible for the mall to select an appropriately sized display for the atrium without requiring any structural support works to be carried out in the ceiling,” Rubie explained. “The installation process was made simple with the display being partially fabricated in sections on the floor of the mall with each piece lifted into place with a portable mini crane. The display was completed within three days and was raised to its final suspension system 14m above the floor using the mini crane.  The slim line display and low profile suspension rigging provide the visual appearance of an elegant image floating in the atrium space.”

The 6mm pixel pitch double-sided digital banner measures 7mX4m (23’X13’), is 160mm (6.5”) thick, weighs less than 1,500 Kgs (3,307 pounds) installed and draws less power than a typical vacuum cleaner. 

“We’re extremely proud to have the opportunity to put our creative imaginations to work for such a forward-looking client,” NanoLumens’ Vice President of Strategic Accounts, Almir DeCarvalho, said today.  “It is precisely clients like the IBP and Eureka Funds Management teams that are going to help reinvent the retail shopping experience for a 21st century consumer audience.  We’re glad to be part of their team!”

To watch a video of the NanoLumens installation in action at Indooroopilly, click here. To download additional hi-res images, click here.

NanoLumens® Installs the World's First Native 4K 2.5 MM Display at the New Telstra Customer Insight Center in Sydney, Australia

NanoLumens® (www.nanolumens.com), a leading manufacturer and marketer of visualization solutions, today announced the installation of the world’s first native 4K 2.5MM display, part of a larger NanoLumens solution, at the newly redesigned Telstra Customer Insight Center (CIC) in Sydney, Australia.

Spanning 3600 square meters over the entire second level of Telstra’s 400 George Street office in Sydney’s Central Business District, the new center houses a 300-person auditorium, workshop and collaboration spaces, partner pop-up installations, a restaurant, and many hands-on technology demonstration areas featuring state-of-the-art business solutions. 

Andy Bateman, Director of Segment Marketing at Telstra, explained that the new center was designed to bring together leading-edge technologies, innovations and insights to shift customers’ expectations of what’s possible in their business – and how Telstra can help. “We care about developing deep, consultative relationships with our customers to deliver value that goes well beyond sales of products and services. The types of solutions that will drive growth and productivity for our customers are abundant, but rely on bringing together the right mix of partners, designers and system architects. The Customer Insight Center is about bringing all those elements together and co-creating the right solution to give our customers a competitive advantage.”

NanoLumens worked with its regional sales representative, Digital Place Solutions (www.digitalplacesolutions.com), and Portland, Oregon-based design firm Downstream to achieve the goal of realizing a digitally intimate experience through the creation of three unique digital connection zones. The zones consist of a 300-seat auditorium whose focal point is the NanoLumens NanoSlim Engage 2.5MM native 4K display. The 7.5-meter X 7.5-meter display — nearly 25 feet square — is the very essence of digital intimacy, bringing incredibly high resolution images into the theater. That theme is extended to the center’s Partnership Hub — a Stonehenge-like assembly of three 4.5-mm pixel-pitch NanoCurve displays (3.02m x 4.3m, 3.02m x 8.3m and 3.02m x 3.46m) that go from floor to a reflective ceiling and create an immersive space where product and services solutions take on both intimacy and immediacy. 

The center’s Insight Ring, which uses a 1.87m x 7.34m NanoCurve display in 4.5MM pixel pitch, accomplishes this immersive effect within a unique curved space that is enveloped by a circular enclosure that’s suspended at 17 degrees in the center’s newly created visitor reception area to convey at once a sense of intimacy and openness. There, visitors will be welcomed with bits of their own information, such as their names and titles, via RFID-enabled badges given to them by Telstra. Information about products and services useful to them will be shown on the same display.

“Based on our unique abilities and expertise in custom visualization solutions, NanoLumens was able to deliver a complete visual solution at the highest level of design and reliability, while staying true to the customers vision,” noted Almir DeCarvalho, NanoLumens Vice President of Strategic Accounts. “All aspects of this project were custom, from the seamless, curved LED walls that make up the Partnership Hub and Insight Ring to the NanoLumens LED Theater Wall — the first 2.5MM LED display capable of receiving a true 4K signal. In collaboration with our partners, we custom-designed and engineered the displays in the United States and prepared them for final assembly by Telstra Ivision across the world in Australia, on time and on budget.” 

NanoSlim Engage is designed to allow customers to engage their audiences up close and personal.  The new high resolution, large-scale visualization solution from the industry leader in visualization solutions comes backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for board rooms, command and control centers, and other areas where clear and up-close viewing is required. It is also the first LED display solution able to be both front installed and front serviced. The installation at Telstra marks the first time that this solution has been installed in a customer environment.

“This is one of a series of important new installations that are now underway in Australia and New Zealand,” DeCarvalho said. “The region is a major focus of our expansion efforts, both now and over the next several years.  Stay tuned to what follows because we have some very exciting projects underway!”

For more hi-res images, click here.

NanoLumens® Installs Its Largest Suspended Display Solution at the GPT Group's Melbourne Central in Australia

For its opening act in an Australian retail mall, NanoLumens (www.nanolumens.com) couldn’t have chosen a better — or bigger — stage than this.   The world’s leading manufacturer and marketer of indoor LED visual display solutions today announced that it has installed its largest double-sided NanoSlim LED portrait sized display in the atrium of Melbourne Central, which is owned and operated by The GPT Group (www.gpt.com.au), one of Australia’s largest diversified listed property groups.

Melbourne Central is a landmark retail property located in the Melbourne Central Business District. GPT’s redevelopment of the retail component in 2005 converted a traditional regional shopping center into Melbourne’s premier retail, leisure and lifestyle destination. Surrounding the historic Shot Tower, Melbourne Central features contemporary fashion retailers as well as a vibrant entertainment precinct. With over 300 retailers, the shopping center covers two city blocks and is conveniently located directly above the Melbourne Central train station.

The installation of NanoLumens first visual display retail solution in Australia is the culmination of a close, multi-year collaboration between NanoLumens, its regional sales representative, Digital Place Solutions (www.digitalplacesolutions.com), and GPT Group Divisional Director John Rankin, who was looking to create a sensational, eye-popping advertising platform that would reach the thousands of people who pass through the tower each and every day. 

“Melbourne Central sits at the very heart of the city’s central business district,” explained Gerry Thorley, co-founder and Director of Digital Place Solutions.  “The tower is literally a hub for retailers, transportation, and thousands of business professionals who work in the nearby tower offices.  The GPT Group sought to create a compelling visual display solution to engage and galvanize the attention of the many thousands of pedestrians who pass through the atrium every day.  When we presented GPT Divisional Director John Rankin with the NanoLumens solution, he immediately understood the impact the display would have on pedestrians and, more importantly, on the marketers seeking to reach these pedestrians.”

According to GPT’s John Rankin, this location is precisely what he was looking to turn into a premier advertising medium — something he was able to achieve with the NanoLumens display.  “To stand out in an environment like this the display has to be extremely bright and sharp in terms of image resolution.  The images themselves have to be presented in a seamless way that doesn’t detract from the marketer’s message.  A key ingredient was sourcing a lightweight display solution considering the glass atrium construction and NanoLumens was ideal for this purpose. 

“The reliability of the display must also be guaranteed because we cannot afford to have this display be taken out of service, given its central location,” Rankin emphasized.  “NanoLumens exceeded all of these requirements.  I am very pleased to say that the display has been up and running flawlessly since the first of December — just in time for the critically important holiday shopping season.” NanoLumens is the only manufacturer and marketer of LED display solutions that backs up its claims for reliability with a six-year, zero failure warranty.

According to Thorley, the installed NanoSlim double-sided portrait display measures 6.7M (21.9-feet) high X 3.8M (12.5-feet) wide and hangs directly in the center of the tower’s conical shaped atrium.  “The location of the display couldn't be better,” Thorley emphasized.  “It hangs at the epicenter of Melbourne’s retail, business, and entertainment life and is seen by upwards of 120,000 consumers every day.”

Commenting on the strategic significance of the installation, Almir DeCarvalho, NanoLumens Vice President of International Sales, said, “This is the first in a series of important new retail installations that are now underway in Australia and New Zealand.  The region is a major focus of our expansion efforts, both now and over the next several years.  Stay tuned to what follows because we have some very exciting projects underway!”

Watch a video of the installation here: http://www.nanolumens.com/melbourne-central