IMA Outdoor Turns to NanoLumens to Create a Captivating New Advertising Solution to "Engage" Toronto Skywalk Commuters

When it comes to high impact, large indoor Digital Out-of-Home advertising, the era of bezels and lines is diminishing, according to IMA Outdoor (www.IMAOutdoor.com) CEO Brian Rodkin. “Advertisers are insisting that their messages be seen with the highest quality resolution at extremely close distances and without the distractions of pixilation, bezels and lines that traditionally interfere with the advertiser’s message being seen and retained.”

This conviction led one of Canada’s leading providers of indoor Out-of-Home advertising solutions, to NanoLumens (www.NanoLumens.com), an industry-leading provider of LED visualization solutions, when they were looking to create two 21st Century advertising platforms in the famous SkyWalk pedestrian walk-way. The SkyWalk, opened in 1989, serves as the city’s pedestrian hub linking Union Station, the Union Pearson Express, and the PATH system to the Rogers Centre, Metro Toronto Convention Center, CN Tower and Aquarium. “Hundreds of thousands of people pass through the SkyWalk every year,” Rodkin explained. “And, the new UP Express arrival hall is going to generate even more high-quality pedestrian traffic. It presents an absolutely sensational opportunity for advertisers to engage working professionals, international and local tourists who are hard to reach through traditional advertising media.” 

Following a complete competitive review, IMA Outdoor selected NanoLumens to install two NanoSlim Engage 2.5MM LED visualization solutions — one measuring 10-feet-by-16-feet and the second measuring 6-feet-by-10-feet. 

NanoLumens Regional Sales Manager, Canada, Martin LeClerc, explained that the ability to complete the installation while maintaining a strict three-month deadline was critical, because the displays needed to be up-and-running by the 2015 Pan Am Games taking place in Rogers Center, where visitors and participants access the downtown stadium through the SkyWalk. “Our team met the challenge head-on, providing stunningly clear, bezel- and line-free advertising displays for IMA Outdoor and for their clients to showcase products and services during the high-traffic days of the Pan Am games,” LeClerc added.

According to NanoLumens Vice President of Strategic Accounts, Almir DeCarvalho, “Each NanoLumens NanoSlim displays portrays itself extremely well in the high-profile location in the SkyWalk. The quality was an important aspect when choosing the solutions. A lot of signs in downtown Toronto have bezels and lines through the displays; in addition the lesser pitch LED signs the closer you get, the more pixelated the image becomes. The NanoSlim Engage provides bright and vivid colors that catch the eye of people in the SkyWalk. People can walk right up to the NanoSlim Engage solutions and still see advertisers’ creative work extremely clearly.”  

NanoLumens NanoSlim Engage solutions can receive inputs from nearly any device. IMA Outdoor operates the system directly from their headquarters, so changing advertisements day-to-day is a simple task. This allows IMA Outdoor to secure additional and targeted third-party advertisers. “Our existing clients love being able to day-part,” Rodkin said. “For example, the Lottery can update a game’s jackpot amount easily, without any fuss. And, we were able to show our Toronto Blue Jays spirit and support by running Jays fan messages during the playoff games. Since the NanoSlim Engage solutions have been installed we’ve received more advertising interest from automotive, luxury product and travel companies.” 

NanoLumens NanoSlim Engage 2.5MM solutions are extremely lightweight, allowing them to hang effortlessly on any architecture. The tight pixel pitch also provides a seamless image that can be seen clearly at any viewing distance or angle. 

“The displays have been a huge success with our advertising clients as well as Skywalk patrons,” Rodkin concluded. “We are also considering additional advertising signage into the SkyWalk.”

To download additional hi-res images, click here.

NanoLumens NanoSlim Engage 1.8MM LED Display Wins Digital Signage Magazine Best of Show Award at InfoComm 2015

Underscoring its ability to continually redefine benchmark performance standards for LED display technology, NanoLumens (www.nanolumens.com), the industry leading manufacturer and marketer of visualization solutions, today announced that it has been awarded a Digital Signage Magazine InfoComm Best of Show Award for its next-generation NanoSlim Engage 1.8MM pixel pitch solution. The announcement was made at InfoComm 2015 at the Orange County Convention Center in Orlando, Florida.

NewBay Media presents the Digital Signage Magazine Best of Show Awards, honoring outstanding products exhibited at the InfoComm show. Panels of professional users and NewBay Media editors select winners based on product descriptions as well as on judges’ inspection on the convention show floor.

“It’s truly an honor to receive a Best of Show Award from a prestigious publication like Digital Signage Magazine,” NanoLumens Executive Vice President of Business Development Burt Smith stated. “At NanoLumens, we’re dedicated to providing our customers with the best selection of visualization solutions for any project. The new NanoSlim Engage 1.8MM display demonstrates this commitment by being the world’s slimmest visualization solution available in any size or shape, completely bezel-free.”

The first product in the NanoLumens NanoSlim Engage line featured a 2.5MM pixel pitch and it was introduced to the world at ISE 2015 in Amsterdam.  It was the first LED display solution able to be front-installed and front- serviced and is designed to allow customers to engage their audiences up close and personal.  The high resolution, large-scale visualization solution came backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for boardrooms, command and control centers, and other areas where clear and up-close viewing is required. 

The 1.8MM pixel pitch version of NanoSlim Engage introduced at InfoComm 2015 goes even further, delivering impeccable clarity and brilliance with one of the tightest pixel pitch available on the market today. “The introduction of a NanoSlim Engage solution that offers an even tighter pixel pitch than the solution introduced a few short months ago demonstrates our company’s ability to redefine standards we ourselves set,” Smith emphasized.

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology and highly innovative products are transforming the way companies engage their audiences in every type of higher education, retail, hospitality, stadium, arena, casino, transportation and public event environment.

All NanoLumens displays accept input from nearly any device or content management system. There is no need for additional software, hardware or specialized personnel to display content beautifully.  With a profile of only a few inches, NanoSlim displays can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any environment without taking up precious space. NanoLumens’ patented display technology is optimized for indoor use, operating with minimal heat and no noise while producing bright, rich, consistent color as well as superior off-axis viewing with no color shift or image distortion throughout the display horizon.

39-Foot Curved NanoLumens® Visualization Solutions Touch Down at London Stansted Airport

London’s Stansted Airport is taking its on-site customer messaging capabilities to a whole new level with the recent installation of a 39-foot (12 meter) NanoLumens® large scale visualization solution that is being utilized to provide advertising space to marketers along with flight information and airport updates.  The massive passenger-engagement solution is the first curved screen to be installed at any airport in the United Kingdom.

Airport advertising agency Eye Airports recently stated that the new addition helps to transform advertising at airports, noting that the solution offers an unparalleled platform for advertisers to inspire and strongly engage with airport audiences. With a second NanoLumens solution going up soon, this marks the latest in Eye Airports' recently announced £8 million “Redefining Airports” investment spanning London’s Gatwick, Manchester, Stansted, Bristol and Newcastle Airports. The project aims to offer bold new digital opportunities for advertisers and is said to be the largest investment in UK Airport advertising this decade.

According to NanoLumens EMEA Managing Director David DaCosta, “Airports have a unique need to deliver important information right alongside advertising to tens of thousands of people every day. By utilizing our one-of-a-kind technology, Stansted Airport is making it easier for their customers to find their flight information as well as providing an advertising platform that simply can’t be missed. The display’s curvature attracts the eye and stands as an interesting piece in itself, as people don’t often see such a large digital display, let alone one that curves along a wall.”

London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year. The brightness and sheer size of the NanoLumens solution will serve to make it easy for flyers to quickly find their flight information, as well as for advertisers to have a truly captivating medium to display their messaging.

The gateway is currently undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment program. 

ADXBA (www.adxba.co.uk) is a respected and established company within the aviation Industry that works directly with a number of airports along with various media owners and agencies. Due to their expertise ADXBA was approached to design, fabricate and install the NanoLumens solution. Another facet to the project was creating a bespoke software management solution for Stansted airport allowing the display and control of both flight information and advertising content. ADXBA’s in house software department worked closely with Stansted Airports IT department and EYE Airports to deliver this completely integrated digital solution.

According to ADXBA Managing Director Jim Kerr, ADXBA successfully completed and delivered the project on time and within budget. “We were excited to be approached for this unique opportunity at Stansted and obviously delighted in playing an integral part in the modernization of Stansted Airport. This project had a number of challenges for us and we are extremely proud with how we overcame these in delivering a fantastic and effective solution.” 

To download additional hi-res images, click here.

NanoLumens Introduces NanoClear™, the Next-Generation Transparent Visualization Solution!

NanoLumens®, the world’s leading manufacturer and marketer of visualization solutions in any size, shape, or curvature, today announced the introduction of the next great advance in its solutions offerings — the groundbreaking, fully-transparent NanoClear™ display platform.

“NanoLumens has always been unique in its ability to provide customers with visual solutions in any size, shape or curvature — solutions that in every respect live up to their imagination,” NanoLumens Vice President of Marketing and Business Development Nate Remmes explained. “However, the introduction of our transparent visualization technology takes the company to the next level of innovation. We’re proud to be one of the first companies to commercialize this industry-changing technology, and provide exceptional solutions to customers around the world.”

Utilizing state-of-the-art nano-optical particle diffusion, the new NanoClear display platform allows objects to seamlessly float in space. The display can accept input from nearly any device or content management system to produce specific messaging on the clear display. Extremely slim and ultra-lightweight, NanoClear, like all NanoLumens visualization solutions, is also energy-efficient and feature a bright, seamless, high-resolution picture quality.

The company’s patented display technology and highly innovative visual solutions are transforming the way companies engage their audiences in every type of higher education, retail, hospitality, stadium, arena, casino, transportation and public event environments.

In fact, according to Remmes, NanoClear has recently been installed in major retail locations, airports, and arenas, including the TD Garden in Boston. “We’re thrilled to see this new technology already changing the atmospherics in so many diverse installation environments,” he said.