Griffin helped the U.S. Risk Group evolve its Take 1 Entertainment Program into a fully-fledged insurance brand. A new web site, print and online advertising and public relations campaign targeted many vertical segments of the global entertainment industry with a singular message: “Take 1 or take your chances.”
ELAN HOME SYSTEMS: BRILLIANTLY SIMPLE
The groundbreaking ELAN g! entertainment and control system is simple to install, use, and update, so “g-WIZ!” was the approach Griffin took to introduce and establish the smart home solution in advertising and public relations. Creative focused on celebrities who use the system, telling their stories.
MIZCO: REINVENTING A CATEGORY
Griffin dramatically repositioned a manufacturer of multi-brand accessories into a branded source of hot new products that fuse fashion and function. The theme, “We make turn-ons, not add-ons” appeared in an integrated public relations and advertising campaign targeted to both trade and consumers.
XANTECH: MAKING NEW CONNECTIONS
To the world, they were just connectors and cables, but we made them the star of the show. “You turn it on. We make it work.” transformed a 40-year old “connector” company into a contemporary “connectivity” company with brand and product advertising, as well as corporate and product public relations.
BORD NA MONA: WHERE GREEN WAS INVENTED
When Ireland’s premier environmental solutions provider came to the U.S., Griffin turned Ireland’s “greenness,” into Bord Na Mona’s core value proposition. “Green by Nature” introduced a major new force in waste management at trade shows, in advertising and collateral, and through public relations.
THE AVC GROUP: WHAT’S IN IT FOR YOU?
When Nortek transformed a collection of home entertainment and automation brands into an integrated business entity, they needed a value proposition that would resonate with custom installers. Griffin introduced The AVC Group using advertising and collateral, trade shows, and public relations. Our message: “Large Jobs. Small Jobs. More Jobs. Now You Can Bid on Them All.”
HARMAN PRO GROUP: 21 YEARS OF SOUND ADVICE
Step by step, brand by brand, Griffin helped the Harman Pro Group become the world’s pre-eminent supplier of best-in-class pro audio solutions. We played a lead role in building the Group’s corporate and individual brand images for 21 years and our positioning line, “Wherever sound matters” is still in use today.
NANOLUMENS: BENDING THE RULES, CHANGING PERCEPTIONS
The creators of the world’s first flexible LED display asked Griffin to create a cost-effective program that would put them on the map in all their target markets. We introduced the concept of “digital wallpaper” and transformed traditional “digital signage” into a dynamic “customer engagement” experience.
POLICECOMMUNITY.NET: THEY TAUGHT THE LAW AND THE LAW WON.
The Response Network offered the global law enforcement community the first and only online education solution that keeps officers trained and budgets balanced. Griffin defined the position (“Prepare to lead”), designed the dramatic web site and launched it with impactful advertising and public relations.
HITACHI: BUILDING THE IMAGE
Who says advertising digital projectors has to be dull? Griffin helped reinvigorate the category with a series of breakthrough print ads for Hitachi that made projecting a better image more essential than ever before for corporate communications and the education market.
ADVANCED: FROM A SECRET TO A STAR
Canada’s leading AV-IT systems integrator was also Canada’s best kept secret until they turned to Griffin to create a multi-market public relations campaign to put them on the media map in all their target markets. Now the secret’s out and Advanced is cover story news throughout North America.
IBIS BAY BEACH RESORT: RETRO COOL
When it comes to resorts, sometimes the past has more cachet than the present. That's how Griffin positioned “Key West’s Original 1950s Resort” with media placements in U.S.A. Today, New York Magazine, Chesapeake Home & Living, Men’s Journal, Yahoo! Travel, and Guitar Aficionado among many others.
NILES AUDIO: HEARD BUT NOT SEEN
Who says an installed audio solution can’t become mainstream news? Griffin introduced the Niles Cynema Soundfield as the world’s first in-wall soundbar that is “always heard but never seen” with placements in media like The New York Times, Washington Home & Design and newspapers across the country.
SUNFIRE: SUBWOOFER WITH GRAVITAS
The world’s smallest, lightest, and most expensive subwoofer would ordinarily be big news in a home theater magazine, but the Griffin touch made the Sunfire Atmos subwoofer the talk of the town everywhere from the New York Times to Sound & Vision to Visa’s coveted Black Card magazine.
TRIDENT CASE: ALL THE RIGHT PLACEMENTS
When Trident wanted to make its case for manufacturing smart cases for smart phones and tablets they turned to Griffin to get the word out loud and clear. Griffin generated immediate feature story placements in every major trade magazine, as well as the New York Times and the Wall Street Journal.
STAMPEDE: CHANGING THE MOMENTUM
Before Stampede, North America’s oldest ProAV distributor, turned to Griffin to direct its public relations campaigns, it came in second or third in coverage to its smaller competitors. Today Stampede gets the headline coverage it deserves, as it gallops forward into the future.