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Stand Out
  • Home/
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  • What we do/
  • Our Work/
  • Our Clients/
  • Our Thoughts/
  • Client News/
  • Join The Team/
  • Contact/
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Stand Out

Our Work

Stand Out
  • Home/
  • Who we are/
  • What we do/
  • Our Work/
  • Our Clients/
  • Our Thoughts/
  • Client News/
  • Join The Team/
  • Contact/
TAKE 1 ENTERTAINMENT: FROM A PROGRAM TO A BRAND

TAKE 1 ENTERTAINMENT: FROM A PROGRAM TO A BRAND

Griffin helped the U.S. Risk Group evolve its Take 1 Entertainment Program into a fully-fledged insurance brand. A new web site, print and online advertising and public relations campaign targeted many vertical segments of the global entertainment industry with a singular message: “Take 1 or take your chances.”

Take1_WebDesign_hi.jpg
Take 1 ad 2.27.20146.jpg
MFB_October2013_Safety_website-2.jpg
Take1_LSA_May'11-1.jpg
Take1_LSA_May'11-2.jpg
Take1_ScottColumn_InsuranceJournal_4.17.jpg
Take1a_ScottColumn_InsuranceJournal_4.17.jpg
ELAN HOME SYSTEMS: BRILLIANTLY SIMPLE

ELAN HOME SYSTEMS: BRILLIANTLY SIMPLE

 The groundbreaking ELAN g! entertainment and control system is simple to install, use, and update, so “g-WIZ!” was the approach Griffin took to introduce and establish the smart home solution in advertising and public relations. Creative focused on celebrities who use the system, telling their stories.

Elan Neighborhood Spread.jpg
Elan write orders ad.jpg
ELAN_BuddyValastro_Electronic House_9'11-1.jpg
ELAN_NJMonthly_CakeBoss_Automation_9'11-1.jpg
ELAN_Dwell_Cranston_July2013-1.jpg
MIZCO: REINVENTING A CATEGORY

MIZCO: REINVENTING A CATEGORY

Griffin dramatically repositioned a manufacturer of multi-brand accessories into a branded source of hot new products that fuse fashion and function. The theme, “We make turn-ons, not add-ons” appeared in an integrated public relations and advertising campaign targeted to both trade and consumers.

ECKO_RollingStone_Jan'12.jpg
Mizco_Dealerscope_GettingThereFirst.jpg
Mizco_DIGIPOWER_Profile_PictureBusiness_9'10.jpg
Mizco_Twice_Ecko1_print.jpg
Mizco_TWICE_Sept12.jpg
Shutterbug_TC55_July'11.jpg
XANTECH: MAKING NEW CONNECTIONS

XANTECH: MAKING NEW CONNECTIONS

To the world, they were just connectors and cables, but we made them the star of the show. “You turn it on. We make it work.” transformed a 40-year old “connector” company into a contemporary “connectivity” company with brand and product advertising, as well as corporate and product public relations.

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Xantech_Install_AVHealthcare_Spring'11-2.jpg
Xantech_Install_AVHealthcare_Spring'11-3.jpg
Xantech_OTB_Install_Snapshot_SCN_6'12-1.jpg
Xantech_OTB_Install_Snapshot_SCN_6'12-2.jpg
Xantech_SCN_GHallettProfile_8'11-1.jpg
Xantech_SCN_GHallettProfile_8'11-2.jpg
BORD NA MONA: WHERE GREEN WAS INVENTED

BORD NA MONA: WHERE GREEN WAS INVENTED

When Ireland’s premier environmental solutions provider came to the U.S., Griffin turned Ireland’s “greenness,” into Bord Na Mona’s core value proposition. “Green by Nature” introduced a major new force in waste management at trade shows, in advertising and collateral, and through public relations.


BNM_Onsite Installer_April10.jpg
BNM_Water and Wastes Digest.jpg
THE AVC GROUP: WHAT’S IN IT FOR YOU?

THE AVC GROUP: WHAT’S IN IT FOR YOU?

When Nortek transformed a collection of home entertainment and automation brands into an integrated business entity, they needed a value proposition that would resonate with custom installers. Griffin introduced The AVC Group using advertising and collateral, trade shows, and public relations. Our message: “Large Jobs. Small Jobs. More Jobs. Now You Can Bid on Them All.” 

AVC_CorpForm_TWICE_Oct'10.jpg
HARMAN PRO GROUP: 21 YEARS OF SOUND ADVICE

HARMAN PRO GROUP: 21 YEARS OF SOUND ADVICE

Step by step, brand by brand, Griffin helped the Harman Pro Group become the world’s pre-eminent supplier of best-in-class pro audio solutions. We played a lead role in building the Group’s corporate and individual brand images for 21 years and our positioning line, “Wherever sound matters” is still in use today.


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NANOLUMENS: BENDING THE RULES, CHANGING PERCEPTIONS

NANOLUMENS: BENDING THE RULES, CHANGING PERCEPTIONS

The creators of the world’s first flexible LED display asked Griffin to create a cost-effective program that would put them on the map in all their target markets. We introduced the concept of “digital wallpaper” and transformed traditional “digital signage” into a dynamic “customer engagement” experience.

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NanoLumens_Gaming.jpg
NanoLumens_Retail.jpg
NanoLumens Europe .jpg
POLICECOMMUNITY.NET: THEY TAUGHT THE LAW AND THE LAW WON.

POLICECOMMUNITY.NET: THEY TAUGHT THE LAW AND THE LAW WON.

The Response Network offered the global law enforcement community the first and only online education solution that keeps officers trained and budgets balanced. Griffin defined the position (“Prepare to lead”), designed the dramatic web site and launched it with impactful advertising and public relations.


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TRN_Law_Enforcement_Technology_June.jpg
HITACHI: BUILDING THE IMAGE

HITACHI: BUILDING THE IMAGE

 Who says advertising digital projectors has to be dull? Griffin helped reinvigorate the category with a series of breakthrough print ads for Hitachi that made projecting a better image more essential than ever before for corporate communications and the education market.

ADVANCED: FROM A SECRET TO A STAR

ADVANCED: FROM A SECRET TO A STAR

 Canada’s leading AV-IT systems integrator was also Canada’s best kept secret until they turned to Griffin to create a multi-market public relations campaign to put them on the media map in all their target markets. Now the secret’s out and Advanced is cover story news throughout North America.

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Advanced_CoverPhoto_Installation_11'12-2.jpg
Advanced_GE_SVC_Sept'13-1.jpg
Advanced_GE_SVC_Sept'13-2.jpg
IBIS BAY BEACH RESORT: RETRO COOL

IBIS BAY BEACH RESORT: RETRO COOL

 When it comes to resorts, sometimes the past has more cachet than the present.  That's how Griffin positioned “Key West’s Original 1950s Resort” with media placements in U.S.A. Today, New York Magazine, Chesapeake Home & Living, Men’s Journal, Yahoo! Travel, and Guitar Aficionado among many others.

IbisBay_AmericanWay.jpg
IBISBay_ChesapeakeLiving_April'13-1.jpg
IBISBay_ChesapeakeLiving_April'13-2.jpg
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IbisBay_USAToday.jpg
NILES AUDIO: HEARD BUT NOT SEEN

NILES AUDIO: HEARD BUT NOT SEEN

 Who says an installed audio solution can’t become mainstream news? Griffin introduced the Niles Cynema Soundfield as the world’s first in-wall soundbar that is “always heard but never seen” with placements in media like The New York Times, Washington Home & Design and newspapers across the country.

SUNFIRE: SUBWOOFER WITH GRAVITAS

SUNFIRE: SUBWOOFER WITH GRAVITAS

 The world’s smallest, lightest, and most expensive subwoofer would ordinarily be big news in a home theater magazine, but the Griffin touch made the Sunfire Atmos subwoofer the talk of the town everywhere from the New York Times to Sound & Vision to Visa’s coveted Black Card magazine.

Sunfire_HomeTheater_AtmosReview_Aug'12-1.jpg
TRIDENT CASE: ALL THE RIGHT PLACEMENTS

TRIDENT CASE: ALL THE RIGHT PLACEMENTS

When Trident wanted to make its case for manufacturing smart cases for smart phones and tablets they turned to Griffin to get the word out loud and clear. Griffin generated immediate feature story placements in every major trade magazine, as well as the New York Times and the Wall Street Journal.

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STAMPEDE: CHANGING THE MOMENTUM

STAMPEDE: CHANGING THE MOMENTUM

 Before Stampede, North America’s oldest ProAV distributor, turned to Griffin to direct its public relations campaigns, it came in second or third in coverage to its smaller competitors. Today Stampede gets the headline coverage it deserves, as it gallops forward into the future.

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Previous Next
TAKE 1 ENTERTAINMENT: FROM A PROGRAM TO A BRAND
Take1_WebDesign_hi.jpg
Take 1 ad 2.27.20146.jpg
MFB_October2013_Safety_website-2.jpg
Take1_LSA_May'11-1.jpg
Take1_LSA_May'11-2.jpg
Take1_ScottColumn_InsuranceJournal_4.17.jpg
Take1a_ScottColumn_InsuranceJournal_4.17.jpg
ELAN HOME SYSTEMS: BRILLIANTLY SIMPLE
Elan Neighborhood Spread.jpg
Elan write orders ad.jpg
ELAN_BuddyValastro_Electronic House_9'11-1.jpg
ELAN_NJMonthly_CakeBoss_Automation_9'11-1.jpg
ELAN_Dwell_Cranston_July2013-1.jpg
MIZCO: REINVENTING A CATEGORY
ECKO_RollingStone_Jan'12.jpg
Mizco_Dealerscope_GettingThereFirst.jpg
Mizco_DIGIPOWER_Profile_PictureBusiness_9'10.jpg
Mizco_Twice_Ecko1_print.jpg
Mizco_TWICE_Sept12.jpg
Shutterbug_TC55_July'11.jpg
XANTECH: MAKING NEW CONNECTIONS
Xantech_Install_AVHealthcare_Spring'11-1.jpg
Xantech_Install_AVHealthcare_Spring'11-2.jpg
Xantech_Install_AVHealthcare_Spring'11-3.jpg
Xantech_OTB_Install_Snapshot_SCN_6'12-1.jpg
Xantech_OTB_Install_Snapshot_SCN_6'12-2.jpg
Xantech_SCN_GHallettProfile_8'11-1.jpg
Xantech_SCN_GHallettProfile_8'11-2.jpg
BORD NA MONA: WHERE GREEN WAS INVENTED
BNM_Onsite Installer_April10.jpg
BNM_Water and Wastes Digest.jpg
THE AVC GROUP: WHAT’S IN IT FOR YOU?
AVC_CorpForm_TWICE_Oct'10.jpg
HARMAN PRO GROUP: 21 YEARS OF SOUND ADVICE
HarmanMag4.jpg
NANOLUMENS: BENDING THE RULES, CHANGING PERCEPTIONS
NanoLumens_GWCC_SCN_Spring'12.jpg
NanoLumens_Gaming.jpg
NanoLumens_Retail.jpg
NanoLumens Europe .jpg
POLICECOMMUNITY.NET: THEY TAUGHT THE LAW AND THE LAW WON.
TRN_GSN_HomelandSecurityEducation_May'11.jpg
TRN_Law_Enforcement_Technology_June.jpg
HITACHI: BUILDING THE IMAGE
ADVANCED: FROM A SECRET TO A STAR
Advanced_CoverPhoto_Installation_11'12-1.jpg
Advanced_CoverPhoto_Installation_11'12-2.jpg
Advanced_GE_SVC_Sept'13-1.jpg
Advanced_GE_SVC_Sept'13-2.jpg
IBIS BAY BEACH RESORT: RETRO COOL
IbisBay_AmericanWay.jpg
IBISBay_ChesapeakeLiving_April'13-1.jpg
IBISBay_ChesapeakeLiving_April'13-2.jpg
IbisBay_GA.jpg
IbisBay_USAToday.jpg
NILES AUDIO: HEARD BUT NOT SEEN
SUNFIRE: SUBWOOFER WITH GRAVITAS
Sunfire_HomeTheater_AtmosReview_Aug'12-1.jpg
TRIDENT CASE: ALL THE RIGHT PLACEMENTS
NYT_Trident-2.jpg
Trident_Police Magazine Profile_Oct 2013.jpg
STAMPEDE: CHANGING THE MOMENTUM
Stampede_15thAnniversary_DigSign_Dec'11.jpg
A-Audia A list.jpg
A-Audia classA.jpg

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