Core Brands Strengthens EMEA Sales and Support Team with Industry Pros Marc Waple and Iain Cameron

Furthering its commitment to provide Distributors with the industry’s best sales and support team, leading control, audio and power solutions provider Core Brands, today announced the reorganization of its EMEA sales and technical support team, with the appointments of Marc Waple and Iain Cameron as Core Brands International Sales and Tech Support Managers, concentrating on the ELAN, Furman CI*, Niles, SpeakerCraft, Proficient, Sunfire and Xantech brands.

Marc Waple

“Both Waple and Cameron have produced impressive results, helping Core Brands to grow its business in the CI and Pro channels,” Core Brands Director of International Sales Simon Spears said today. “Their industry expertise will greatly benefit Core Brands’ Distributors, as they continue to drive sales, and provide technical support in the EMEA market. We’re excited to welcome them both as full-time members of the Core Brands international team.”

Marc Waple has worked with Core Brands products since 2006 when he began working as a Niles Audio UK Sales Manager for BMB Electronics UK. Since then, he has held multiple sales and brand development positions at well known organizations within the UK, such as Sales Manager at Midwich Homes, Business Development Manager at Invision UK, and International Sales Manager EMEA at World Marketing Associates. 

Iain Cameron

Prior to joining Core Brands full time, Iain Cameron served as the Managing Director of ICSound, where he utilized his extensive audio engineering background. Cameron first joined the industry in 2001 as the Head Sound and Lighting Engineer at Woodend Arts Center in Aberdeenshire. Throughout the next 15 years, he held positions such as Audio Engineer at Great Big Resources; Audio Systems Design, Integration and Commissioner at the Anglican Center Qatar; and Freelance Applications Engineer for CUK-Audio.

“Marc and Iain bring a wealth of experience to their new positions at Core Brands,” Spears concluded. “Their knowledge of the markets, coupled with their understanding of our product offering, is going to help our Distributors throughout the region build their business volume and profits. We’re thrilled to have them on board.”

*Furman Pro products will remain with Julian Young at WMA.​

NanoLumens® Promotes Almir DeCarvalho to Position Of Vice President, Strategic Accounts

In recognition of his outstanding contributions to building a strong international base of loyal repeat customers, NanoLumens (www.nanolumens.com), the world’s leading manufacturer and marketer of indoor LED visual display solutions, today announced the promotion of Almir DeCarvalho from the position of Vice President of International Sales to Vice President of Strategic Accounts, with global responsibility for identifying and forming relationships with targeted strategic accounts across all vertical markets. 

According to NanoLumens Vice President of Global Sales Rick Bortles, DeCarvalho has demonstrated an extraordinary ability to identify, nurture and expand relationships with major accounts around the world.  “Now, with more and more of our international sales being channeled through distributors, we can free up Almir to focus on specific targeted accounts around the world in every vertical market we serve.  I believe his experience, talents, and dedication will serve him well in this new position.”

While serving as Vice President of International Sales, the International division has been the fastest growing division within NanoLumens, experiencing over 100% growth year over year for the past three years consecutively.  NanoLumens has established a global footprint in Australia, Brazil, Canada, New Zealand, China, and the EMEA region.

“My objective for the Strategic Accounts division in 2015 is to continue to provide our partners with NanoLumens’ uniquely customizable digital visualization capabilities specific to the markets that they are targeting,” DeCarvalho said today.   “We will challenge our partners to push the creative envelope, changing the competitive landscape in their prospective markets.  We pride ourselves in giving our partners the ability to sit in front of their customer and never have to say no, as far as creative designs goes.”

Before joining NanoLumens in 2011, Almir DeCarvalho served as Director of Sales at Adaptive Micro Systems LLC.  Prior to this he held several positions in worldwide corporate sales over a 12-year period at FedEx Corporate Services.  Almir studied at the University of Lisbon in Lisbon, Portugal and received a Bachelor of Arts degree from the University of Massachusetts Dartmouth.

James Koenig Promoted to Director of Sales for the CI Channel at Core Brands

Core Brands, a Nortek company (NASDAQ: NTK), today announced the promotion of James Koenig to the position of Director of Sales - CI Channel in recognition of his outstanding ability to develop brands on both a regional and national level. 

Effective immediately, Koenig assumes responsibility for the development and implementation of all regional and national sales and business development programs for the Core Brands’ brands sold through custom installation dealers.  He reports directly to Core Brands Senior Vice President of Sales Dave Keller, who today said, “Jim is a true sales professional who has demonstrated over the last 16 years a remarkable ability to grow brands in both challenging and expanding economies. He builds trust-based relationships with dealers and shares my belief that our top priority is delivering our dealers great service to match our innovative products.”

Koenig has held a number of positions within Core Brands and its predecessor companies since 2002 when he first joined ELAN Home Systems as a Regional Sales Associate.  In 2005 he was promoted to the position of ELAN National Distribution Accounts Manager.  In 2007, as National Sales Manager, he successfully launched the ELAN distribution brand ATON.  In 2010, The AVC Group was formed and he took on the role of Western US & Canada Regional Sales Manager for ELAN, ATON, and Sunfire brands.  In 2012 The AVC Group was merged into Core Brands where he became the South Central Regional Sales Manager, a position he held until becoming National Sales Manager for the CI Channel in February of this year.

Before beginning his successful career at ELAN and Core Brands, Koenig grew up in a family security business and possesses extensive knowledge of burglary, fire, CCTV, and access control systems.  After mastering those challenges, he moved into the Audio, Video and Automation side of the CI industry with positions including retrofit installation, retail and custom sales.

A native of Ohio, Koenig studied Computer Information Systems from 1989 through 1993 at Ohio State University and Management Information Systems from 2000 until 2002 at Franklin University. 

“I’m honored to be leading a great sales team and serving our amazing group of dealers,” James Koenig said today.  “And I’m excited about the opportunities that lie ahead. We’re getting ready to bring to market a new generation of products for our key brands, all of which will create amazing new business opportunities for our dealers in the CI channel.”