NanoLumens Advises Brick and Mortar Retailers to Think Out of the Box When It Comes to Engaging Their Customers
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With the battle between e-commerce and retail locations constantly intensifying, NanoLumens, the world’s leading manufacturer and marketer of visualization solutions, is advising attendees of GlobalShop 2015 to start thinking out of the box if they hope to stop the flight of consumers from brick and mortar retailers to online shopping.
NanoLumens will be exhibiting its visualization solutions at Booth #1901 in the Mandalay Bay Convention Center in Las Vegas from March 24-26, 2015. The company’s capabilities will also be immediately apparent to every GlobalShop attendee who walks through the main entrance of the Mandalay Bay Convention Center. That’s because Emerald Expositions, producers of the GlobalShop Show, have partnered with NanoLumens to create a spectacular interactive entrance to GlobalShop 2015.
“In many cases, traditional retailers are in danger of falling behind online retailers, so it will be interesting to see if, when, and how they respond to the ever-expanding digital age,” said Nate Remmes, NanoLumens Vice President of Marketing and Business Development. “With e-commerce continuing to expand at a dramatic rate, the need for brick and mortar fulfillment could diminish if retailers don’t do something quickly to enhance the in-store experience for their customers.”
Retail stores are still the launch point for companies to tell their brand story and introduce their new lines, particularly when it comes to fashion, Remmes explained. “It’s precisely this human experience that allows retail stores to compete with online retailers, but it is going to take a new kind of retail environment to capture the imagination and loyalty of 21st century consumers. The rise of intelligent visualization solutions —solutions that truly engage and hold a customer’s attention— is a very exciting development that store designers need to pay very close attention to. Digital solutions with this type of technology incorporated into stores will create and enhance the retail experience and also increase the efficiency of sales.”
The most challenging aspect is incorporating technology that doesn’t take over the design elements of the brand and store. “The great thing about NanoLumens is that we create customized visualization solutions in any shape, size, or curvature; solutions that merge with the design elements of the store,” Remmes continued. “Most traditional solutions are simply ‘displays’ that come in a fixed 16:9 aspect ratio—but we realize that every brand has unique design requirements. Most technology manufacturers don’t acknowledge that what they offer needs to be in rhythm with the experience being created in a store. This gives us an edge that really can’t be matched by any other company.”
NanoLumens works with retailers and retail designers to create visualization solutions that are unique to the brand, the location and the story. Through this creation of digital visualization, NanoLumens empowers retailers to create experiences, evoke emotion and tell their brand’s story, which ultimately will sell more products, according to Remmes. “By turning the retail store into a unique media platform, NanoLumens helps the retailer create a unique experience on the final station of the Omni-channel path to purchase.”
NanoLumens displays are extremely slim, ultra-lightweight, energy-efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology and highly innovative products promise to transform the way companies engage their audiences in every type of higher education, retail, hospitality, stadium, arena, casino, transportation and public event environment.
All NanoLumens displays accept input from nearly any device or content management system. There is no need for special software, hardware or special personnel to display content beautifully. With a profile of only a few inches, NanoSlim displays can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any environment without taking up precious space. NanoLumens’ patented display technology is optimized for indoor use, operating with virtually zero heat or noise while producing bright, rich, consistent color as well as superior off-axis viewing with no color shift or image distortion throughout the display horizon.
