Innovative Consumer Cleaning Products Start-Up WHOOSH! Receives $1.5-Million in Financing From the Bank of Montreal

The Toronto-based next-generation consumer cleaning products start-up WHOOSH! (www.whoosh.com) today announced that it has received more than $1.5-million in financing from the Bank of Montreal to support its growth. According to WHOOSH! President & CEO Jason Greenspan, the financing is in the form of an operating and term credit facility supported by additional banking services. 

“WHOOSH! has more than tripled in size since it was founded three years ago,” Greenspan said today. “Thanks to our efforts, the issue of Tech Hygiene has become a major focus of consumers and retailers alike, who now recognize the importance of keeping mobile device screens clean.  In the process, we have succeeded in making WHOOSH! the leading Tech Hygiene brand.  The financing and support provided by the Bank of Montreal is going to strengthen and expand our ability to grow the brand and deliver more products to more customers than ever before.  We appreciate this vote of confidence from our banking partner.”

WHOOSH! Screen Shine solutions are now available at over 5,000 stores globally including Office Depot/Office Max, Staples Canada, Telus and Walmart stores.

According to Rob McLean, Vice President of the Bank of Montreal, WHOOSH! represents the kind of innovative, forward-looking company that the bank seeks to partner with.  “WHOOSH! is pioneering the commercial market development of a very exciting and new product category.  The company is poised to become the next great consumer products brand. We are proud to be partnered with this dynamic and growing company.”

WHOOSH! Screen Shine made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards. WHOOSH! is also a Family Choice Award winner, one of the most coveted, family-friendly consumer award programs in the nation, recognizing the finest products and services that enrich the lifestyles of children and families.

Ensure Your Tech Devices Stay Clean And Smudge-Free Around Campus With Whoosh! Screen Shine

According to a recent study, the average college student now owns roughly 6.8 tech devices. However, unlike a few years ago, when technology remained mostly stationary within a dorm room, today’s devices are completely mobile, accompanying students to class, the gym, library, and cafeteria–often gathering dirt, grime, and bacteria each step of the way. In fact, recent studies have shown that cell phones can become dirtier than toilet seats if they are not cleaned properly and frequently. That’s why, to help keep these devices hygienic throughout the day, it is essential to clean them with the non-toxic, alcohol-free WHOOSH! Screen Shine.

“There’s no doubt that mobile technology has made the lives of students easier,” said Jason Greenspan, President and CEO of WHOOSH! Screen Shine. “However, when you bring your laptop to class, tablet to the gym, and phones out with you at night, they naturally become coated with dirt, grime, oils, and bacteria. Luckily, WHOOSH! Screen Shine not only offers a way to clean and shine your dirty devices but one that is entirely safe and non-toxic.”

Leveraging the latest advancements in formula development, WHOOSH! is specifically developed to be a safe yet powerful cleaning solution that cleans screens and devices — making them shine like new while leaving an ultra-thin invisible coating that provides a resistance to dirt build-up, smudges, and fingerprints.

WHOOSH! does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds. Additionally, each package of WHOOSH! comes with a special cloth that has been treated with an antimicrobial agent to protect the fabric and mobile device screens against scuffs and scratches while cleaning.

WHOOSH! Screen Shine comes in three sizes: The Pocket (.3 fluid ounces), On-The-Go (1 fluid ounce), and Duo+ (one 3.4 fluid ounces and one .3 fluid ounces), allowing you to store a small bottle (.3 or 1 fluid ounce) in your accessory bag, book bag, or gym bag while leaving the larger bottle (3.4 fluid ounces) in your dorm room.

“By offering WHOOSH! in three sizes, all conducive to the on-the-go college lifestyle, we ensure that students can quickly, easily, and safely clean their devices, regardless of where they are on campus or what they’re doing,” said Greenspan.

WHOOSH! Screen Shine is available for purchase at Best Buy, Target, and at more than 2,500 Walmart stores, as well as in Staples Canada, Canadian Tire, and Shoppers Drug Mart stores. WHOOSH! can also be purchased on Amazon.com and at www.whoosh.com.

WHOOSH! Screen Shine made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards. WHOOSH! is also a Family Choice Award winner, one of the most coveted, family-friendly consumer award programs in the nation, recognizing the finest products and services that enrich the lifestyles of children and families.

WHOOSH! Helps Busy Moms Keep Their Mobile Devices Clean and Shining Like New

Moms are every day superheroes: they cook, clean, work and raise children around the clock. In an ever-connected world, their mobile devices often accompany them during their hectic day, collecting bacteria, make-up residue, food particles, and sometimes, the occasional dribble of drool. Fortunately, WHOOSH! Screen Shine, the next-generation screen cleaner, is here to the rescue so that active moms can keep their devices clean and shining like new- even in the messiest of circumstances!

“Moms are constantly on the move, and their mobile technology is susceptible to all types of build-up that dirties and smudges their devices’ screens,” WHOOSH! President & CEO Jason Greenspan said today. “WHOOSH! is truly the perfect screen-cleaning solution for busy moms because it’s easy to carry in any purse or bag and it’s completely non-toxic and alcohol-free.”   

Leveraging the latest advancements in formula development, WHOOSH! is specifically developed to be a safe yet powerful cleaning solution that cleans screens and devices — making them shine like new while leaving an ultra-thin invisible coating that provides a resistance to dirt build-up, smudges, and fingerprints.

WHOOSH! does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds. Additionally, each package of WHOOSH! comes with a special cloth that has been treated with an antimicrobial agent to protect the fabric and mobile device screens against scuffs and scratches while cleaning.

WHOOSH! Screen Shine comes in three sizes: The Pocket (.3 fluid ounces), On-The-Go (1 fluid ounce), and Duo+ (one 3.4 fluid ounces and one .3 fluid ounces), allowing you to store a small bottle (.3 or 1 fluid ounce) in your purse, make-up bag, or diaper bag and allowing you to leave the Duo+ (3.4 fluid ounces) at home.

WHOOSH! Screen Shine is available for purchase at Best Buy, Target, Walmart stores, as well as in Staples Canada, Canadian Tire and Shoppers Drug Mart stores. WHOOSH! can also be purchased on Amazon.com and atwww.whoosh.com.

WHOOSH! Screen Shine made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards. WHOOSH! is also a Family Choice Award winner, one of the most coveted, family-friendly consumer award programs in the nation, recognizing the finest products and services that enrich the lifestyles of children and families.

WHOOSH! Appoints Antimicrobial Expert Dr. Curtis White to Serve as Technical Advisor

Reinforcing its commitment to develop the industry’s best tech hygiene solutions, WHOOSH! today announced the appointment of Dr. Curtis White, PhD to serve as a Technical Advisor to the company. Specializing in antimicrobial agents, Dr. White brings to his new role more than 50 years of experience in biochemistry, inventing, developing, and commercializing various chemicals and formulations.

“We are honored to have Dr. White join our team,” WHOOSH! CEO Jason Greenspan said today. “Curt has been working in biochemistry laboratories since 1962, and has, as a result, a detailed understanding of the science. His expertise will help us to develop the next generation of cleaning solutions that are required by today’s mobile consumer who is increasingly dependent on mobile devices to stay informed and entertained.”

White comes to WHOOSH! after co-founding ÆGIS Environmental Management, a global supplier of solutions to microbial problems in buildings, enclosed transportation units, and consumer and medical textiles including wound care products and construction materials. The company was recognized for its antimicrobial activities focused under the Aegis Microbe Shield Brand serving major retailers and brand name companies. ÆGIS Environmental Management was acquired by Microban International in 2012.

Prior to that, White spent eleven years at Dow Corning, guiding the technical activities for SYLGARD® Antimicrobial Treatment. During this time, White published more than fifteen trade journal articles, seven peer reviewed papers, five chapters in books, produced two video tapes, delivered thirty-five major addresses at technical and trade conferences, and wrote multiple product guides and case histories. White was responsible for the global expansion of the SYLGARD product line and was instrumental in the launching of the SYLGARD/BIOSIL business in Japan and Korea.

White also served as General Manager of the Micronic Filtration Division at machine tool company F. Joseph Lamb. While at F. Joseph Lamb, White was responsible for the development of an industrial filtration business that allowed for the removal of micron sized particles and, by use of proper chemical controls, extended the life of the metalworking fluids almost indefinitely.  

During his time as a researcher at Dow Chemical, White studied the invention of new industrial antimicrobials, understanding their toxicology and utility, and the development of sophisticated analytical techniques. White was responsible for a variety of bench and customer activities in the field of industrial microbiology. He was instrumental in the development of test techniques in the area of the paint preservatives, paint film mildewcides, marine antifoulants, metalworking fluid preservatives, and cooling tower slimicides.  

“With experience in organic chemistry and inorganic chemicals, Curt has experience in all phases of product-feature development and commercialization,” Greenspan added. “Curt will be working with management and the Technical Advisory Board to referee new products and business opportunities.”

Majoring in biology, chemistry, and education, White holds a B.S. degree in Applied Arts and Sciences from Central Michigan University. White has been recognized by the Central Michigan University College of Science and Technology as a distinguished alumnus and sits on the alumni advisory board and executive board of Central Michigan University. 

Importance of "Spring Cleaning" Takes on New Meaning in Era of Mobile Technology

It’s been a long cold winter for most of the country and nowhere is the impact of this winter more evident than on the screens of our smartphones, tablets, and notebooks. The chances are pretty good that, after a winter of sneezing, touching, and sharing them with all of our friends and family, these screens are pretty well covered with all sorts of grossness. But fear not. You can give all of your mobile devices a real “spring cleaning” thanks to WHOOSH! Inc.’s (www.whooshinc.com) WHOOSH! Screen Shine, the safe way to clean, polish, and protect all your mobile devices.

Research shows that more than 80-percent of touch screens are contaminated with bacteria, germs, and even feces — yes, feces! It’s important to take the necessary action to keep your screens clean by implementing tech hygiene into your daily routine by using a natural cleaning solution like WHOOSH! Screen Shine.

Many people don’t realize the benefits of using a specialized screen cleaner like WHOOSH! Screen Shine on their mobile devices, and turn instead to household cleaners for a quick fix. However, using cleaning solvents or other harsh chemicals on any mobile device can actually disintegrate or wipe away the special coating on a device’s screen, severely damaging its functionality in the process. What’s more, turning to a basic paper towel or other paper-based product to remove dirt and oil can leave permanent scratches on the screen, leaving the device in worse shape than it was before.

Fortunately, WHOOSH! Screen Shine is the next generation screen cleaner that is made with non-toxic and biodegradable surfactants instead of with harsh chemicals that can damage mobile devices. Leveraging the latest advancements in formula development, WHOOSH! is specifically developed to be a safe yet powerful cleaning solution that cleans both screens and devices — making them shine like new while leaving an ultra-thin invisible coating that provides a resistance to dirt build-up, smudges, and fingerprints. WHOOSH! does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds. Additionally, each package of WHOOSH! comes with a special cloth that has been treated with antimicrobial product to protect the fabric and mobile device screens against scuffs and scratches while cleaning.

WHOOSH! Screen Shine is available for purchase at all North American Apple stores and at more than 2,500 Walmart stores, as well as in Staples Canada, Canadian Tire, ROAM Mobility, and Shoppers Drug Mart stores. WHOOSH! can also be purchased at www.whooshscreenshine.com.

WHOOSH! Screen Shine is available in a number of sizes: Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is for a suggested retail price of $19.99, Pocket (.3 fluid ounces) for $5.99 and Go (1 fluid ounce) for $9.99. All sizes come with a 6”x6” W! micro-fiber cloth. WHOOSH is also available for the commercial, industrial, and education markets.  WHOOSH! Screen Shine made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards.