Fully Automated Penthouse Exceeds Minimalist’s Expectations With Covert Technology Powered by ELAN

Designing a fully automated home for a minimalist can be a challenge. When a New Jersey homeowner began renovating his Edgewater penthouse, he dreamed of an easy-to-use automation system that was free of cluttered switches and unsightly wires to fit seamlessly into his picturesque residence. After little deliberation, he turned to Union City-based integration firm Serious Audio Video to install a completely invisible automation system into the penthouse powered by the user-friendly ELAN Entertainment and Control platform. This smart home automation system subtly manages several components of the penthouse, including lighting, HVAC, audio, video, security, cameras, fireplace and even the piano.

“The owner likes to build and has had other automation systems in former homes,” Serious Audio Video Operations Manager Rick Truocchio explained. “However, he never used the systems because they weren’t user-friendly or reliable. When we met through mutual friends, he began explaining his penthouse renovation and desire to have an automation system just to up the resale value. Although he liked technology, he hated seeing it all over his other homes.”

Honoring the owner’s minimalistic style, in-wall ELAN touch panels were incorporated into each room of the penthouse, eliminating excess wall clutter. Everything from the light switches to the thermostats were hidden in convenient touch panel controls, with pre-programmed scene settings to turn everything on or off with one tap. “When the owner comes home, he uses a pre-set button to turn on the Lutron lighting, raise the motorized window shades, and start playing his music,” Truocchio added.

For music, the ELAN system controles iTunes, Spotify and Pandora. The owner can listen to his favorite tunes through the 16 speakers and subwoofers hidden throughout the home. With multiple zones of audio connected through an ELAN M86A multi-room audio controller, music can be played everywhere; through the custom-made chrome-plated speakers in the steam shower ceiling and even through the Bösendorfer piano, which was specially integrated in the ELAN system so the music library can be played back by the piano itself.   

Outfitted with one-of-a-kind Giorgio Armani furniture and custom mahogany, the penthouse is sleek and stunning. “Aesthetics and functionality were two of the main requests from the homeowner,” Truocchio stated. “He insisted on not seeing any technology, but having the latest and greatest of everything.” 

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Through the ELAN platform, the Serious Audio Video team found a way to do it all. Concealed behind a 75-inch mirror, a secret 65-inch Seura TV hangs above the fireplace. Utilizing a Future Automation articulating wall mount, the angle of the mirror TV can be adjusted with the push of a button. With different settings, the state-of-the-art TV can be easily seen from the kitchen or dining room, and then effortlessly hidden when not in use. Additionally, there are no computer monitors in the owner’s home office. With just a few clicks on an Apple Wireless Keyboard, the Samsung 55-inch HDTV changes displays and turns into a computer monitor ready for use. 

When it comes to smart home automation, many people are turned off by the complex, finicky nature of some systems. “After the customized construction process took over two years, the owner was concerned that the technology would be another big problem,” Truocchio continued. “Luckily, the integration and installation was the smoothest part of the entire process, which made him very happy.” 

The lavish penthouse looks extremely refined and minimalistic, but is stacked with sophisticated technology. The owner was so happy with the outcome of the penthouse, he hired Serious Audio Video to install an ELAN Entertainment and Control system into his office as well.

To download additional high-res photography, click here. All photography is courtesy of Anthony Torsiello and Serious Audio Video. ​

Core Brands Selected to Provide Control, Audio and Connectivity Solutions for LEED Registered Sunset Green Home Building Project

Underscoring the increasingly important role its brands are playing in the construction of smart home building projects, Core Brands today announced that it has been designated the exclusive provider of control, audio, and connectivity solutions for a new LEED registered home currently under construction in East Quogue, New York within the Town of Southampton, New York. 

According to Core Brands Director of Business Development Joe Lautner, Core Brands will provide ELAN®, Panamax®, SpeakerCraft®, Sunfire® and Xantech solutions to the home, which will showcase state-of-the-art sustainability when the project is completed this summer. 

“More and more, Core Brands solutions are being selected by smart home designers and builders who are looking to create living environments with the smartest, eco-friendly control and functionality,” Lautner explained. “The award-winning ELAN Control System continues to set the bar for smart home control that is intuitive, flexible and easily scalable for future upgrades. SpeakerCraft and Sunfire offer the very best in multi-room audio and home theater audio performance, and nothing comes close to Panamax protecting advanced electronics and Xantech in delivering robust, reliable connectivity.  We are proud to be associated with this LEED-registered home project.”

Sunset Green Home is a sustainable, energy-efficient new home construction project registered through the LEED® for Homes Green Building Program with the certification goal of LEED platinum.  The LEED certification program is the nationally accepted benchmark for the design, construction, and operation of green buildings.  

The project team members combine expertise from multiple disciplines, including technology solutions providers, architecture, landscape architecture, custom home building, energy modeling, sustainability consulting, and LEED program administration.  “This multidisciplinary team structure is critical to successful integrated project delivery, which is a cornerstone of the LEED for Homes green building program,” Erle stressed.  “We are proud to have Core Brands become part of our team.”

According to Kim Erle, LEED AP Homes, the decision to build a sustainable LEED certified home was made after the original 1940’s era beach cottage was damaged first by Hurricane Irene and then, devastatingly, by Hurricane Sandy.  “When we decided to rebuild this home after Hurricane Sandy we wanted to build a new home that would stand as a model for green residential building in a region where homeowners are increasingly calling for environmentally friendly, healthy and energy-efficient homes,” Erle said today.  “We wanted to align ourselves with partners that share the same commitment.  Core Brands absolutely shares our vision and our commitment to be an environmentally responsible member of the community and we are proud to select them as our control, audio and connectivity solutions provider.”

The 3,600 square foot home now under construction incorporates sustainable products, materials, and technology into every part of the home and it includes solutions from, among others, AdvanTech Flooring, Anbrook Shingles, ATAS Aluminum Roofing, Hydrazzo Swimming Pools, Axor and Hansgrohe Fixtures, Beam Alliance Central Vacuums, Boral Tru Exterior Trim, Bosch Refrigerators and Dishwashers, CertainTeed Gypsum, CoverStar, Daltile Tile and Stone Products, DEL Ozone Chlorine, DuraVent Chimney Pipes, Duravit Bathroom Furniture and Ceramics, Eldorado Stone, EmPower Solar, Franke Kitchen Systems, Grace Ice and Water Shields, Hafele Products, Huber Engineered Woods, Integrity Windows and Doors from Marvin, Liberty Cedar, Mitsubishi Cooling and Heating, Nantucket Beadboard, New Castle Building Products, Simpson Strong-Tie, Tech Lighting, Thermador, TruStile Doors, Uponor, VentGrid, Walk Green Wood Products, Zehnder America, Zip Systems Sheathing and Tape, and Zodiac.

The Sunset Green Home is scheduled to be open to the public in late Summer 2015.