Holt Renfrew, a chain of high-end Canadian department stores specializing in select luxury brands and designer boutiques, has partnered with Gridcast Media, a Canadian visual communications consulting firm, to create one of the largest indoor LED display implementations within the Canadian retail industry.
Gridcast Media partnered with NanoLumens, an award winning leader in custom LED display technology, and Dot2Dot, exclusive Canadian distributor of the Scala Content Management software, to design and develop this “one-of-a-kind” digital canvas for Holt Renfrew. The façade reflects the unique architectural styling envisioned in the re-design of the Yorkdale store. Gridcast’s vision for the project was to create a living architectural piece.
The new LED display stands at the front of Holt Renfrew’s re-designed store in Yorkdale Mall and features six 29 foot tall by 4 foot wide panels displaying the latest fashion trends in dynamic imagery to wow passers-by and to welcome them into the store. The layout design provides Holt Renfrew with a creative platform to display digital content on each individual column or content spanning across the entire façade. The displays feature a sharp 6 mm pixel pitch to give people outside and inside of the store a sharp, crisp image. The entire display features over 1.5 million LED packages.