WHOOSH!® Screen Shine Now Available at Apple.com and Apple® Stores Across North America!

The dirty little secret about mobile devices is that the more you use and touch your phone, tablet or computer, the dirtier they get. Keeping all your devices and screens clean, polished and protected is now more convenient than ever with the announcement today that WHOOSH!® Screen Shine, the first and only non-toxic, fingerprint-resistant cleaning solution that is safe for all screens, is now available at Apple.com as well as  in all Apple® retail stores throughout North America. WHOOSH! is exhibiting the non-toxic, fingerprint-resistant cleaning solution at CTIA 2014 in Las Vegas, Nevada, at Booth #1729. 

“We are proud that our product is now available so quickly and easily to Apple consumers,” said WHOOSH! CEO Jason Greenspan.

Leveraging the latest advancements in formula development, WHOOSH! Screen Shine was specifically developed to be a safe yet powerful cleaning solution that eliminates fingerprints, smudges, dirt, grime and makeup from any electronic device screen — leaving a clear, streak-free finish that makes the screen shine like new.

WHOOSH! Screen Shine is made with biodegradable surfactants and its proprietary formula provides a nano-thin invisible coating that also provides resistance to fingerprints and dirt buildup. Plus, WHOOSH! Screen Shine is safe and non-toxic. There’s no harmful residue left behind or transferred on to your fingers to worry about.

According to Greenspan, “Keeping our devices and screens clean in a safe, non-toxic way is a requirement of living in a mobile society,” Greenspan emphasized.  “More people touch more devices than ever before and this reality requires all of us to extend personal hygiene to tech hygiene.  In the same way that we are encouraged to regularly wash our hands to fight the spread of germs, we must now regularly clean our devices and screens as well. WHOOSH! Screen Shine is the only cleaning solution that has been proven to do this in a safe, non-toxic way.” 

WHOOSH! Screen Shine Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is now available at Apple.com and in Apple stores throughout North America for a suggested retail price of $19.95.  WHOOSH! Screen Shine is also available at www.whooshscreenshine.com in two other sizes: Pocket (.3 fluid ounces) for $4.99 and On-the-Go (1 fluid ounce) for $9.99. All sizes come with a 6”x6” W! micro-fiber cloth. WHOOSH is also available for the commercial, industrial, and education markets. 

WHOOSH! products do not contain alcohol, acids, ammonia, chlorine, solvents, petroleum distillates, phosphates, or VOC’s (Volatile Organic Compounds). WHOOSH! Screen Shine is odorless, streak free, haze-free & anti-static.

Mobile Lifestyles Now Require That Consumers Practice Good Tech Hygiene!

As much as 82 percent of all touchscreens are contaminated with bacteria, which is why consumers need to use WHOOSH! Screen Shine to keep their screens and devices clean and shining like new.

In today’s mobile world, the importance of maintaining personal cleanliness doesn’t end with the washing of our hands.  It now has to extend to the regular cleaning of our mobile devices, according to Jason Greenspan, CEO of WHOOSH! Inc.  “Research from the London School of Hygiene and Tropical Medicine at the University of London indicates that 82 percent of mobile phones have some form of bacterial contamination, making it more important than ever before to keep the screens of our most frequently used devices clean by practicing safe and effective tech hygiene.”

According to Greenspan, WHOOSH! Screen Shine is the most advanced non-toxic, streak-free screen cleaning solution that safely cleans screens while keeping them shining like new and resistant to fingerprints and smudges.  It’s also the only screen and device cleaner that has won a 2014 CES Innovations Design & Engineering Award, is certified by the Sharp STAR Program for use on Sharp AQUOS BOARD interactive displays, and carries a ‘Safe for Your Screen’ guarantee.*

WHOOSH! Screen Shine is made with non-toxic and biodegradable surfactants instead of with harsh chemicals that can not only damage your device but harm your health.  The solution’s proprietary formula also leaves an ultra-thin invisible coating that resists dirt build-up, smudges, and fingerprints.  WHOOSH! does not contain alcohol, acides, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds.

So just how dirty are our mobile devices?  According to Greenspan, plenty dirty.  “The average cell phone is up to ten times dirtier than a toilet seat, according to Yahoo!”

In a Wall Street Journal article published last year, Dr. Jeffrey Cain, President of the American Academy of Family Physicians, said, “People are just as likely to get as sick from their phones as they are from handles in the bathroom.”  The article goes on to state that even some cleaners marketed specifically for mobile devices can damage the screen coating, which isn’t an issue for WHOOSH! because it is guaranteed not to harm or damage your screen when used as directed. 

“More people touch more devices than ever before and this reality requires all of us to extend our personal hygiene practices to our mobile devices,” Greenspan emphasized.  “If we wash our hands several times a day, and we should, then we should do the same with our mobile devices.  That’s how important the practice of good tech hygiene is.”

Greenspan points to a number of other studies that reinforce his argument for good tech hygiene. CBC Canada did a report on researchers at St. Joseph’s Healthcare in Hamilton who measured the types of organic material left behind on phones.  Manager of Infection Control Anne Bialachowski found everything from fecal matter to E.Coli on mobile device screens.  Additionally, a video demonstration posted last year by Mashable asserted that as many as 25,107 bacteria were present per square-inch on cell phone screens.  By comparison a pet food dish held 2,110 bacteria per square-inch and a retail checkout screen held 4,500 bacteria per square-inch. 

“The bottom line is that most people don’t think about how dirty their device screens get, but they should because their health depends upon it to a greater and greater extent,” Greenspan explains.  “The good news is that they can do something about it every day — practice good tech hygiene.”

WHOOSH! Screen Shine is currently available in 3 sizes at www.whooshscreenshine.com: Pocket (.3 fluid ounce) for $5.99, Go (1 fluid ounce) for $9.99, and Duo (one 3.4 fluid ounces and one .3 fluid ounce) for $19.99. All sizes come with a 6”x6” WHOOSH! micro-fiber antimicrobial cloth. WHOOSH! is currently available for sale in Apple retail stores, Fry’s Electronics, Adorama Camera and at many wireless stores across North America, as well as online at apple.com and Amazon.com. WHOOSH is also available for the commercial, industrial, and education markets.  

WHOOSH!® Challenges CE Week 2014 Visitors To See How Dirty Their Devices Really Are!

Consumers’ most-used accessories are mobile phones and practicing good tech hygiene® with WHOOSH!® Screen Shine helps to safely keep them clean and shiny like new — while improving the user experience.

Putting its reputation directly on the line in front of the world’s toughest tech critics, WHOOSH!® Inc., developers of the most advanced non-toxic, alcohol & ammonia-free, streak-free, fingerprint-resistant screen cleaning solution, is challenging CE Week 2014 attendees to visit tabletop 133 to see just how dirty their screens are and how clean WHOOSH! Screen Shine can make them! 

According to CEO Jason Greenspan, the company will perform an ATP test on every visitor’s mobile device screen.  The test actually measures how dirty the screen is and then assigns a numeric value to the amount of dirt on the screen.  The higher the number the dirtier the screen is.

“The world is a dirty place, but our electronic devices don’t have to be,” explained Greenspan.  “Most people don’t think about how dirty their device screens get, and they also may not realize how easy it is to keep them clean with a powerful and safe product like WHOOSH! Screen Shine. We developed WHOOSH! to show people how much cleaner and clearer their screens can be by practicing safe and effective tech hygiene that won’t damage the screen. Only WHOOSH! Screen Shine can do this, and because it creates a nano-thin protective layer that resists fingerprints and improves the screen’s smoothness, WHOOSH! Screen Shine actually makes the phone look and feel better than when it was first taken out of the box.”

So how dirty are our mobile devices? In a Wall Street Journal article published last year, Dr. Jeffrey Cain, President of the American Academy of Family Physicians, said, "People are just as likely to get sick from their phones as from handles of the bathroom." The article also stated that even some cleaners marketed specifically for mobile devices can damage the screen coating, which isn’t an issue with WHOOSH! Screen Shine.

WHOOSH! Screen Shine was specifically engineered to make it easy and safe to clean the screen of any device without worrying about damaging the glass, another concern that was raised in the Wall Street Journal article. The story noted that even cleaning products marketed specifically for mobile phones can damage the screen’s coating and render it unusable. WHOOSH! Screen Shine advanced proprietary formula cleans the screen without the use of alcohol, acids, ammonia, chlorine, solvents, petroleum distillates, phosphates, or VOC’s (Volatile Organic Compounds).

In addition to being safe, non-toxic and environmentally friendly, WHOOSH! Screen Shine is odorless, streak free, haze-free and anti-static. There’s no harmful residue left behind to transfer to your fingers to worry about. WHOOSH! Screen Shine is also a perfect solution for gamers who are looking to breeze their fingers across the screen faster for improved gameplay.

WHOOSH! Screen Shine is available at Apple stores or directly at www.whooshscreenshine.com.  For more information, please call 1-866-631-1116.