Tech Hygiene Innovator WHOOSH! Inc. to be Featured on Upcoming Episode of CBC Television's "Dragons' Den"

Three-year-old Toronto-based WHOOSH! Inc. (www.whooshinc.com) today announced that it has been selected to pitch its flagship product, WHOOSH! Screen Shine, on an upcoming episode of Dragons' Den, airing Wednesday, March 4, 2015 at 8 p.m. (8:30 p.m. in NFLD) on CBC Television.

“We’re thrilled to demonstrate the importance of tech hygiene on CBC’s Dragons' Den”, WHOOSH! President Jason Greenspan said today. “We hope everybody can tune in to watch!”

WHOOSH!’s appearance on Dragons' Den immediately follows the company’s spectacular performance at CES 2015 in Las Vegas, Nevada, where they cleaned more than 10,000 mobile device screens. The company’s CES success was widely broadcasted on both CNET and BeTerrific’s live shows from the Las Vegas Convention Center. The company was also recently profiled in the February 2015 issue of Canadian Business Magazine.

“Consumers are becoming increasingly aware of the importance of tech hygiene,” Greenspan said. “Today, our mobile devices are an extension of ourselves. What our hands touch, our phones touch.  We wash our hands every day, so why shouldn’t we clean our phones every day as well?”

Greenspan recalls the moment “WHOOSH” began like it was yesterday.  He and his partners had started out in 2011 making and selling car-detailing products. “I accidentally spilled some of the auto cleaner on my iPad, panicked, and immediately began to wipe the screen.  When I finished I couldn’t believe the result – it was like my screen was brand new again!  That’s when I knew we had our next big idea,” Greenspan said.

According to Greenspan, the company shipped over 350,000 units of WHOOSH! Screen Shine screen cleaner to more than 5,000 retail locations across North America in 2014. WHOOSH! is the only cleaner carried in all North American Apple stores, as well as in Staples Canada, Canadian Tire, Canada Computers and Shoppers Drug Mart stores. 

Leveraging the latest advancements in formula development, WHOOSH! was specifically developed to be a safe yet powerful cleaning solution that eliminates fingerprints, smudges, dirt, skin oils and makeup from any electronic device screen — leaving a clear, streak-free finish that  not only makes the screen shine like new but also resists fingerprints. WHOOSH! is non-toxic and does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds.

“Dragons' Den is offering us the ideal platform to further spread the word about WHOOSH!,” Greenspan added. “We’re thrilled to pitch WHOOSH! to the dragons and hopefully take this company to the next level.”  

WHOOSH! Makes Tech Hygiene Available to Everyone at CES 2015!

Demonstrating its commitment to making tech hygiene a priority for all mobile device users, WHOOSH! will be handing out free samples of Screen Shine at CES 2015 Booth #6116 at the Las Vegas Convention Center in Las Vegas, Nevada.

Maintaining personal cleanliness doesn’t end with washing our hands anymore. Research from the London School of Hygiene and Tropical Medicine at the University of London indicates that 82 percent of mobile phones have some form of bacterial contamination, making it more important than ever to keep the screens of our most frequently used devices clean.

That’s the idea behind “Good Tech Hygiene,” a new movement introduced by WHOOSH!, maker of WHOOSH! Screen Shine, the most advanced non-toxic, streak-free screen cleaning solution that keeps screens shining like new and resistant to fingerprints and smudges. It’s also the only screen cleaner that is guaranteed* to be safe for every device screen.

So how dirty are our mobile devices? In a Wall Street Journal article published last year, Dr. Jeffrey Cain, President of the American Academy of Family Physicians, said, "People are just as likely to get sick from their phones as from handles of the bathroom." The article also states that even some cleaners marketed specifically for mobile devices can damage the screen coating, which isn’t an issue with WHOOSH! Screen Shine.

According to CBC Canada, researchers at St. Joseph's Healthcare in Hamilton measured the types of organic material left behind on phones. Manager of infection control Anne Bialachowski found that anything from fecal matter to E.Coli to pathogens were present on mobile device screens. 

“Most people don’t think about how dirty their device screens get, and they also may not realize how easy it is to keep them clean with a powerful product like WHOOSH! Screen Shine,” WHOOSH! CEO Jason Greenspan said today. “We developed WHOOSH! to show people see how much cleaner and clearer their screens can be, and now it looks like the days of perpetually dirty screens are numbered. And because it creates a nano-thin protective layer that resists fingerprints and improves the screen’s smoothness, WHOOSH! Screen Shine actually makes the phone look and feel better than when you first took it out of the box.”

Leveraging the latest advancements in formula development, WHOOSH! Screen Shine was specifically developed to be a safe yet powerful cleaning solution that eliminates fingerprints, smudges, dirt, grime and makeup from any electronic device screen — leaving a clear, streak-free finish that makes the screen shine like new.

WHOOSH! Screen Shine is made with biodegradable surfactants and its proprietary formula provides a nano-thin invisible coating that also provides resistance to fingerprints and dirt buildup. Plus, WHOOSH! Screen Shine is safe and non-toxic. There’s no harmful residue left behind or transferred on to your fingers to worry about.

WHOOSH! Screen Shine Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is available at Apple.com and in Apple stores throughout North America for a suggested retail price of $19.95.  WHOOSH! Screen Shine is also available at www.whooshscreenshine.com in two other sizes: Pocket (.3 fluid ounces) for $4.99 and On-the-Go (1 fluid ounce) for $9.99. All sizes come with a 6”x6” W! micro-fiber cloth. WHOOSH is also available for the commercial, industrial, and education markets.

WHOOSH! does not contain alcohol, acids, ammonia, chlorine, solvents, petroleum distillates, phosphates, or VOC’s (Volatile Organic Compounds). It’s odorless, streak free, haze-free & anti-static.  WHOOSH! Screen Shine is also certified by the Sharp STAR Program to be the screen cleaner of choice for Sharp AQUOS BOARD Interactive Display Systems.

Supplies are limited. Visit WHOOSH! early at Booth #6116 to get a free sample.