Core Brands Names Atlantic Integrated to Represent Elan Along With its Power and Audio Brands In The New York Metropolitan Area

Underscoring the growing and expanding market strength of its ELAN Entertainment and Control platform, Core Brands, a Nortek company (NASDAQ: NTK), today announced the appointment of Rockleigh, New Jersey based Atlantic Integrated, the former Savant area rep, to serve as the New York Metropolitan Area sales representative firm for Core Brands.

L to R: Ben Schreier, Dave Humphries and Mike Pawlowski of Atlantic Integrated with Adam Griffin and Jim Koenig of Core Brands.

“Atlantic Integrated is the most respected sales rep firm in the entire New York metropolitan area,” said Dave Keller, Senior Vice President of Sales, Core Brands, in announcing the appointment.  “The ELAN control platform combined with our audio and power brands and representation by Atlantic Integrated will more effectively present the complete Core Brands value proposition to dealers throughout the New York, New Jersey, and Connecticut sales regions.  In doing so, we will be able to offer these dealers an exciting new series of profit generating sales programs leveraging the substantial product attachment opportunities between ELAN and our audio and power brands.”

According to Keller, the appointment of Atlantic Integrated also immediately streamlines and enhances the company’s dealer communications and programs throughout the region, making it easier for dealers to discuss all brands from Core Brands in a single meeting.

“In addition, Core Brands will now be able to utilize the Atlantic Integrated state-of-the-art training center to more rapidly on-board new CI dealers while keeping all of our dealers trained to expertly install and service our new products and system solutions,” said Keller. “This appointment represents a giant step forward in our service to customers throughout this critically important territory.

Dave Humphries, the principal of Atlantic Integrated, today commented that, “The entire Atlantic Integrated team is extremely excited to have the opportunity to represent the single most important brand family in the entire custom installation industry.  We believe that the brands of Core Brands individually make up the best-in-class products within each category.  Collectively, Core Brands is a unified solution that enables our integrators to offer their customers a comprehensive integrated solution.”

Atlantic Integrated ( is located at 22 Paris Avenue, Suite 208, Rockleigh, New Jersey 07647.  They can be reached at (201) 767-4230. The firm’s principal, Dave Humphries, can also be reached at (973) 634-3555 or at